40 new residences to be opened by 2021 by the world leader in extended-stay hotels, Ascott Limited, and 10 new addresses by Adagio Aparthotels, the leading player in this segment in Europe: the extended-stay specialists have demonstrated their ability to meet the needs of their customers. still very strong growth momentum last year. And this despite a period that was not very conducive to travelling or growing competition from hotel groups more and more interested in this type of accommodation, which is just as well suited to medium- and long-term business trips as it is to family breaks.
With 8,200 new units on offer in 10 countries, Ascott has reached a historic number of new residences last year, exceeding the target for 2020. " Record signings for the fifth year running consolidate Ascott's position as an international leader" said Kevin Goh, Managing Director of Accommodation at CapitaLand Investment, the Singaporean investor which owns Ascott. Among these new residences, one has been added in France with the Citadines Eurométropole Strasbourgoperated as a franchise by the Aegide Group, an increasingly popular development method by the Singapore group.
In fact, in parallel with all these inaugurations, Ascott concluded last year the signing of 72 new residence projects - Of these, 58 will be under franchise and management contracts. This 'asset light' strategy will accelerate the growth of Ascott's offering, which aims to reach 160,000 units worldwide by 2023This compares with a current portfolio of 133,000 units and 800 homes already in operation or planned, in more than 200 towns and cities and around 30 countries.
A number of business destinations will see the arrival of new group residences in the coming years. Ascott will further strengthen its presence in China, with developments expected in Guangzhou, Shanghai, Shenzhen, Tianjin, Wuhan, Wuxi, Xi'an and Zhuhai, among others. The group's original territory, The Asia-Pacific region is also benefiting from this dynamic. In 2022, the Citadines brand will open in Sydney in Australia, Phnom Penh in Cambodia, Goa and Guruguram in India, Jakarta and Bandung in Indonesia, Yangon in Malaysia and Manila in the Philippines. For its part, the lyf brand, which focuses on coliving, will appear next year in Cebu, Bangkok, Kuala Lumpur and Melbourne, in addition to a new establishment in Singapore.
In addition, Ascott recently announced the arrival of its coliving brand in Paris with lyf Gambetta which will open its doors in 2024. While new residences are expected to open in Roanne and Toulouse in France in 2023, the group's main opening in Europe will be in Vienna, at Citadines Danube City, scheduled for late 2022-early 2023.
More than Europe, where the Group already has a presence in a number of major citiesThe Africa-Middle East region offers Ascott a new and fertile breeding ground. to its development. In 2022, Somerset residences - dedicated to very long stays - will open in Addis Ababa and Nairobi, followed by Dakar the following year. Also in 2023, the group will set up its Ascott brand in Abidjan. Citadines also has a number of projects in the region, with new addresses in Al Khobar and Muscat next year, Casablanca, Istanbul and Lagos in 2023, and Yaoundé in 2024.
Ascott and Adagio continue to expand worldwide
Like Ascott, Adagio Aparthotels, the subsidiary of Accor and Piere&Vacances dedicated to the extended stay segment, has shown sustained growth in 2021, thanks in particular to the franchise model. In fact, eight of the 10 new sites opened last year This brings the total number of franchised Adagio establishments to 19. Some of these new locations have been added in France, with an Adagio Access - the budget version of the long-stay concept - at Saint Nazaireand new Adagio at Suresneson the outskirts of Paris, and Lyon, in the Confluence district. While Adagio has also set up operations in Stuttgart and Freiburg in Germany as well as in Zurich in Switzerland, last year the long-stay brand opened two new residences in the London suburbs, in Stratford and Sutton, as well as two Dubai.
With the aim of offering a network of 200 aparthotels worldwide by 2024In 2022, Adagio will be stepping up its international expansion, with new residences expected in Rome in Italy, Glasgow and Hamburg in Northern Europe, and Warsaw, Kiev and Sochi in Eastern Europe. France is also part of this growth plan, with a new establishment proposed for Toulouse in the autumn. " With 10 openings planned by 2022This year promises to be a very dynamic one, said Xavier Desaulles, the brand's new Managing Director. My ambition is to develop the Adagio brand in a responsible and committed way, and as the European leader in aparthotels, to take concrete action to meet the economic, social and environmental challenges of our urban environments."
Adagio's offering is keeping up with the times, for example with the launch of the Smart House design conceptThis is in line with new residential lifestyles. Other developments relate more directly to the daily lives of business travellers, with a Commuters offer, for mobile professionals who have moved away from major cities to telework and need regular accommodation.
Also in line with changing working patterns, Adagaio has launched another offer in partnership with Wojoalso an Accor subsidiary, called " Offices on demand" . In this way, Adagio offers companies a long-term solution for accommodating their staff in flats that have been converted into offices. The final trend that Adagio is tackling is that of colivingIn some of our residences, we offer spaces with 4 to 8 bedrooms and en-suite bathrooms, grouped around a lounge and an open-plan kitchen. This offer is designed for groups of friends, but also and above all for groups of employees who need a communal space to work in when they're on the move.
