American Express Global Business Travel (GBT) is continuing to shop around to strengthen its positions. Its 900 million had already enabled TMC to offer yourself KDS last August, but business travel is an increasingly vast playing field. So the travel agency has just made a new acquisition official: the global agency Banks Sadlerbased in London and specialising in meeting and event managementwill be integrated into American Express Meetings & Events upon closing of the transaction in third quarter.
"Our customers won't see no differencebut our business is now supported by one of the world's largest business travel and events companies "says Leigh Jagger, head of the London agency. " We will continue to offer a comprehensive and high quality event management service while benefiting from American Express Meetings & Events' privileged supplier relationships and international reach, as well as its expertise in Strategic Meeting Management Programmes (SMMP). ".
For his part, Issa Jouaneh, Vice President and General Manager of American Express Meetings & Events, spoke of "a better value proposition" for TMC. "Banks Sadler is one of the most respected brands in the meetings and events management sector. They have a wide range of services and solutions and an independent agency ethos that we will retain and develop.
enhance the customer experience, our product offering and our international footprint through strategic acquisitions, partnerships and organic growth
Like theacquisition ofElms by CWT two years ago, this new advance by American Express GBT confirms the rapprochement entre business travel and MICEA trend that the agency intends to exploit as it continues its transformation. " In business travel and event management, we are focused on continuously improving the customer experience, our product offering and our international footprint through strategic acquisitions, partnerships and organic growth. "says Steven Curts, Chief Strategy Officer of American Express GBT. He concludes: " The acquisition of Banks Sadler is a major strategic step in this direction. ".
