Big ambitions for MICE in Abu Dhabi

The authorities in charge of tourism in Abu Dhabi recently unveiled a particularly optimistic outlook for the coming years.
DR

Abu Dhabi's Tourism & Culture Authority this week set itself the ambitious target of doubling the number of business tourists in the next five years. The destination plans to record a growth rate in the sector of 7% over the next eight years, and even to quadruple the number of MICE (Meeting, Incentive, Converence, Events) events in the medium term.