Brussels Airlines expands the Loft: new VIP areas in June

Brussels Airlines is expanding The Loft, its business lounge at the Brussels hub. In June, business travellers will discover new areas dedicated to well-being and relaxation, including a games room with pool table and a VIP zone.
The Loft
The Loft, Brussels Airlines' business lounge, will have a new look in June

The Loft, the business lounge at Brussels Airlineswill take on a new dimension in June. The airline has just unveiled the new face of its lounge, whose capacity will be significantly increased. (+66%). With its 800 m² moreThe show will cover an area of 2040 m² enabling it to welcome 500 passengers in total.

This extension includes an open space designed by Lexusinspired by a Japanese tradition of hospitality called "omotenashi. The Loft is also equipped with private rest areas that already echo the future Business Class Brussels Airlineswhich is due to be launched on its long-haul flights at the end of the year.

New products also include a VIP areafor members of the "HON Circlethe highest level in the loyalty programme Miles & More. This area includes a showroom featuring works by Belgian and foreign artists.

Finally, a games room has also been added, the star of which is an imposing billiard table in red velvet.

Brussels Airlines
The capacity of The Loft will be increased by 66% and will include VIP and relaxation areas.

"We are well known for our friendly service and our belgitudeThis is reflected throughout the Loft, explains Christina Foerster, CEO of Brussels Airlines. Business people remain an important part of our customer base, which is why we continue to invest in the highest standards of hospitality, working with partners such as Lexus, whose priority is to offer the highest quality services. With The Loft, we offer our customers an ideal environment, designed to meet their individual needs for relaxation, productivity or entertainment", continues Christina Foerster.

The Loft in figures :

  • More than 1.5 million passengers since the inauguration in October 2014
  • 1,500 Business Class and Frequent Flyer customers welcomed to The Loft every day
  • 74 minutes: the average time spent in The Loft by business travellers
  • 66%: the increase in capacity of the Loft, which can now accommodate 500 passengers on 2040 m² of floor space