Gone is the inn atmosphere, replaced by a more contemporary look created by designer Patrick Jouin, who decided to combine reception, lounge, bar and restaurant in a single, vast space. All of this is in keeping with the inventiveness of the new menu created by the famous chef Pierre Gagnaire. "For Campanile, we chose to concentrate our efforts on the restaurant business to differentiate ourselves from our competitors in this hotel segment," explains Pierre Frédéric Roulot, Chairman of Louvre Hôtels.
This flagship project also aims to rejuvenate the brand's customer base, and above all to win market share in the business segment: senior executives, sales staff, sales representatives, managers of small and medium-sized businesses... A more extensive operation, the conversion of the rooms has not been abandoned, but will be carried out over several years.
More spacious and above all 'intelligent', these rooms will feature high-tech equipment for the office area, an LCD screen and free wi-fi. Top-of-the-range bedding and modern bathrooms, with bath or walk-in shower, complete this major renovation. Only fifteen or so establishments in Europe are sporting this new look. Some have a Campanile Business, a seminar room equipped with video projector, screen, DVD player, etc.
The project, which represents an investment of between €30 and €50 million for Louvre Hotels, will be accompanied by the introduction of a new, modernised grey and green logo.
