Business travellers and TMC's corporate customers should not be overly perturbed by this news: from 18 February, Carlson Wagonlit Travel is turning a page in its history by opting for a three-letter name, CWT. " There is a nostalgic link with the era of the Wagons-lits and we are justifiably proud of our 150-year history. However, today's developments reinforce our intention to continue to dominate our industry for another century and a half. "explains Kurt EkertChairman and CEO of CWT, who sees the change as "a major step forward in the development of the company". the latest stage in our digital development plan, designed to combine the power of new technologies with the expertise of our employees ". At a time when it is changing its identity, the business travel agency is clearly not short of ambition. Its managers are aiming for nothing less than the global leadership : " This new name is directly linked to CWT's threefold objective of becoming the world leader in digital management of business travel, hotel distribution and the organization of meetings and events. ". The new brand applies to three of CWT's four specialist services, namely CWT Energy Resources & Marine, CWT Meetings & Events and CWT Solutions Group. As for RoomIt by CWT, the makeover should be limited to a few "slight changes to the colour palette", it says.
