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DOSSIER - Sport and loyalty programmes

By Arnaud Deltenre - Published on 14/06/2023
The Parc des Princes hosted the ALL Dream Tournament on 12 June.

Accor : ALL you need is sport

Closely linked to the world of sport, the Marriott programme offers the chance to sleep in the stands at Old Trafford stadium in Manchester.

Hotel groups forever loyal to the world of sport

Mehdi Hemici, Accor Chief Customer Officer, in charge of the ALL programme.

Mehdi Hemici (Accor): "The ALL programme is on the right track...

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