
A pioneer in the foldable smartphone market and convinced of the potential of this format, Samsung is continuing the adventure by presenting the fifth generation of its Galaxy Z Flip and Z Fold. " Day after day, more and more people are choosing our foldable smartphones because they offer an experience that traditional models can't", said TM Roh, President of the Mobile eXperience Division at Samsung Electronics.
A certain elegance, a pocket format and, naturally, king-size screens: the Galaxy Z Flip5 and Galaxy Z Fold5 are still the epitome of the model. But these new smartphones stand out from previous generations, in particular by a greater proportion of recycled materials - in line with the ambitions of the Device eXperience division to achieve net zero carbon emissions by the end of 2030 - but also through a number of innovations, including the latest Snapdragon 8 Gen 2 chip from Qualcomm.
The key features of the Galaxy Z Flip5 and Galaxy Z Fold5 are a new, stronger hinge. But, above all, its teardrop shape offers a better folding experience by leaving no gaps between the two screens. Just like the competition, such as Oppo's Find N2 Flip and Motorola's Razr 40 Ultra.
The more compact of the two models, the Galaxy Z Flip5, also boasts a new external screen that is 3.78 times larger than that of the previous model. Among other things, this makes it possible to reply to messages using a keyboard. without having to open the smartphone. The larger screen doesn't mean that the Flip 5 is any bigger - in fact, it's slimmer, making it even easier to slip into a pocket. What's more, the AI-optimised photo/video experience is enhanced with, for example, an effective Night mode, even in low light.

As for the flagship model, the Galaxy Z Fold5, which is best suited to working on the move because it resembles a small tablet with its main 7.6-inch screen, the changes compared with the previous generation are more limited, apart from the new hinge, increased finesse and a slight weight reduction. The taskbar, which appeared last year, is still there, allowing you to use up to three applications simultaneously for more efficient business use. For professional use, the launch of the Galaxy Z Fold5 is accompanied by a new S Pen Fold Edition, slimmer and more compact, but above all reworked to make note-taking easier and provide a better writing sensation.
Until 10 August, purchasers of a Galaxy Z Flip5 or Z Fold5 will be able to buy the same model with double the storage capacity, in addition to a £100 trade-in bonus for their old device. the new Galaxy Watch6available until 30 July.
Samsung also took the opportunity of its keynote to present its new Galaxy Watch6 connected watch, featuring advanced health monitoring functionalities/These include an improved sleep coaching function, which can turn off notifications when the mode is activated, and a new Personalised Heart Rate Zone function, tailored to sports exercise. In terms of design, these 30 % slimmer watches feature a larger screen and new elegant, interactive dials.






















