The big event is approaching: the 16 May The 2017 edition of the IMEXthe benchmark event on the international MICE (Meeting, Incentive, Convention, Events). On the programme: three days of conferences, negotiations and meetings between suppliers and buyers, brought together once again at the epicentre of events in Paris. Frankfurtthe Mass.
And to keep this demanding audience coming back year after year, the show organisers are working on both the format and content of the event. Their objectives are clear: to keep pace with new market expectations, respond to emerging issues and define ever more innovative meeting formats.
" IMEX is constantly evolving, and this year will be no exception "warns Carina Bauer, CEO of IMEX Group. " In response to feedback from our visitors and exhibitors, and the wider changes taking place in our industry, we are offering innovative ideas, business opportunities, training sessions and networking programmes. All designed to help event organisers and other visitors boost their business, market knowledge and skills. "says Carina Bauer.
These new initiatives include a new day ahead of the traditional IMEX calendar. Held on 15 May, this EduMonday EduMonday" is designed to train participants in event design and strategic thinking, while familiarising them with new trends in the sector. Free to attend with registration, EduMonday aims to offer an interactive approach, drawing on the expertise of a range of specialists.
" EduMonday is an opportunity for both [event] organisers and exhibitors to immerse themselves in new ideas, new habits and different approaches. "says Carina Bauer. " This pre-IMEX day is an integral part of our aim to educate, innovate and help our customers create solid links with the right people. ".
At the 2016 event, almost 9,000 participants took to the aisles of the Messe Frankfurtof which some 4000 buyers. There's no doubt that the organisers intend to go even further this year, taking things to a new level by bringing together even more market decision-makers. We look forward to seeing you at IMEX 2017: registrations are already open online.
IMEX: figures for 2016
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