Apple's keynote is always the big back-to-school event awaited by the entire tech community. Dubbed 'Far Out' this year, the presentation saw the unveiling of the new iPhone 14 series. The new range comes in two standard versions: the iPhone 14 and the iPhone 14 Plus, a larger model that goes against the grain of the iPhone Mini, which failed to find its audience. At the same time, and these are the models that will be of most interest to business travellers, Apple has unveiled two Pro versions offering 5G connectivity and high performance. Not least because they feature a new A16 Bionic chip, while the standard models are still based on the A15 chip that appeared with the iPhone 13.
Presented by Apple as " the fastest chip ever integrated into a smartphone "With a processor up to 40 % faster than the competition, it delivers more power for less energy consumption. Among its assets, it offers a battery life of one day and incorporates 50 % of additional memory bandwidth. Above all, it supports the Photonic Engine computer processing system, for optimal photos and videos, even in low-light conditions.
Relying on a 12MP ultra-wide-angle, 3x optical zoom and TrueDepth front camera with a ƒ/1.9 aperture for sharper selfies and video in low-light conditions, the iPhone 14 Pro and Pro Max photo system will respond to meet the expectations of amateurs and professionals alike. What's more, for the first time this Pro range includes a new 48MP main camera with a quad-pixel sensor that adapts to the shot, as well as an optical stabilisation system. When it comes to video, these premium smartphones offer a Cinematic mode now available in 4K quality, as well as a new Action mode that adapts to jolts. For smooth videos, even when taken in the heat of the moment.
While the iPhone 14s remain generally faithful to the design that has made Apple's reputation, the new range is marked by a number of changes. Starting with the replacement of the traditional rectangular notch at the top of the screen, dedicated to the selfie sensor and Face ID, by a sort of small pill, an island becoming a major element in the user experience. The upper part of the screen features the new Dynamic Island function. Songs played on Spotify, notifications, timer or stopwatch: everything is displayed in real time.
New iPhone 14 Pro features
In the same way, these two models incorporate another new feature. Its new Super Retina XDR screen offers a refresh rate limited to 1 Hz and uses energy-saving technologies, the iPhone 14 Pro screen is always activated. So there's no need to grab or turn on the smartphone to see the time and date, notifications or the weather forecast: all the main information is always visible on the screen.
In addition to these practical benefits, the smartphones in the entire new iPhone 14 range offer new perspectives for business travellers who, without cellular or Wi-Fi coverage, would find themselves in difficulty when on the move. The iPhone 14s inaugurate the " Satellite emergency call" This will enable users to connect directly to a satellite to contact the emergency services. " Because every second counts, the Satellite Emergency Calling feature displays a few vital questions on the iPhone to assess the person's condition, then tells them how to orientate their phone to connect to a satellite. The initial questionnaire and follow-up messages are then sent to centres staffed by Apple-trained specialists who will alert emergency services on behalf of the user." describes Apple. For the time being, however, this innovative technology is only available in the United States and Canada.
But that's not the only new feature in terms of assistance offered by iPhone 14. Thanks to an accelerometer capable of detecting accelerations of up to 256g and a new high dynamic range gyroscope, as well as a barometer that detects changes in pressure in the cabin and motion detection algorithms, these devices also have a " Accident detection" . In the event of a serious car accident, for example, the phone can call first aid directly when the driver has lost consciousness or is unable to reach his iPhone.
Available in four colours - intense violet, silver, gold and sidereal black - and in two sizes - 6.1 inches for the 14 Pro and 6.7 inches for the 14 Pro Max - the iPhone 14 Pro and Pro Max will be available in two versions. from 16 September. Against a backdrop of widespread inflation, and above all an unfavourable exchange rate for the euro against the dollar, these launches will be marked by a significant increase in prices. Prices for these models will range from €1,329 for the 128GB iPhone 14 Pro to €2,129 for the highest model in the range, the 1TB iPhone 14 Pro Max.
