Signs First Class and Golden Tulip were the first to explore the digital shift initiated by Louvre Hotels Group. Clearly won over by the experience, the hotel group is going one step further by announcing the launch of a new 100% digital customer journeywhich is set to become the norm. Around thirty establishments - all brands, from 1 to 5 stars - will be affected by this mobile transformation. Eventually, the entire network will benefit from this new system.
Louvre Hotels Group plans to turn travellers' smartphones into a hotel Swiss army knife. Check-in, opening the room via a mobile key, check-out, payment: every stage of the stay is now simplified.
Access to this new service is, however, subject to a few simple prerequisites: select the relevant option when booking online, then download theHotelForYou application.
reduce the areas of friction that can arise in the entry and exit stages
" Digitalisation is a way for us to focus on our core business: hospitality. "says Pierre-Frédéric RoulotCEO of Louvre Hotels Group. He continued: " As hoteliers, we have to rethink the entire value chain of the customer journey. This innovation enables us to reduce the areas of friction that the entry and exit stages can represent. For our staff, it means they can devote more time to welcoming guests and making their stay in our establishments even more enjoyable. ".
Françoise Houdebinevice-president of marketing for the Louvre Hotels Group, explained: " By offering this top-of-the-range service even in budget establishments, Louvre Hotels Group is helping to promote renewing hotel standards and provides a concrete response to changes in consumption patterns, driven by a digital native population and by the codes put in place by new players in the tourism industry. ".
