Peter Bellew, who took over from Christoph Müller at the helm of Malaysia Airlines on 1 July, has made it clear that the airline will cease all activities that cost it money. Malaysia Airlines is already beginning to turn around its fortunes after 30 terrible months of mounting financial losses and the tragic disappearance of two of its aircraft. Over the last ten months, Malaysia Airlines has restructured its business. In the first quarter, the airline succeeded in reducing its costs by 32.9 %, while its unit revenue rose by 23.4 %.
The airline is now thinking again about expansion, mainly on regional routes. Peter Bellew has announced that the ASEAN offer will be strengthened by offering connections from Kuala Lumpur to markets that are poorly served internationally. At the same time, it will be launching a new website, a smartphone application and a booking system for business travellers by mid-2017.
Surprisingly, Peter Bellew will also be reviewing the modus operandi of its flights to Kuala Lumpur. Certain routes intended for the leisure segment will be transferred in 2017 to the KLIA 2 terminal, which is mainly used by low-cost carriers. According to the CEO, a flight departing from KLIA2 offers savings of $1350 per frequency. With a single daily flight transferred from KLIA 1 to KLIA 2, the annual saving would amount to 500,000 dollars!
However, Malaysia Airlines aims to remain the benchmark carrier in Malaysia.
Our passengers simply want excellent service. And that's what we provide by being on time, serving good meals on board, offering a generous baggage allowance, all on new aircraft with excellent safety standards".
said Peter Bellew.
