The British are not necessarily associated with good wine. Well, they are, The appointment of a master sommelier by British Airways will dispel a common misconception. Surprisingly, it is a a major first for the British carrier.
In December, the company presented Tim Jackson MW (Master of Wine)This is a permanent feature that will help improve the taste experience for passengers on the ground and in the air.
Not just wines
The British Airways Master of Wine will be selecting and tasting new grape varieties, which will potentially be used in the development of menus. He is also in charge of the airline's overall strategy for sourcing not only wines but also non-alcoholic beverages. Since December, Tim Jackson has been managing the wines served both in-flight and on the ground, particularly in the lounges. But also other drinks…
This includes championing the best British beers, promoting classic gins and developing innovative non-alcoholic alternatives. A large part of the role also involves focusing on taking into account differences in flavour, as well as changes in taste and structure of drinks at altitude.
Tim Jackson is delighted to have been chosen to inaugurate this role at the British carrier. Master of Wine of British Airwayssaid: " As a keen traveller, I've tasted wines from all over the world, from California to Chile. So I hope that my love of travel, combined with my experience and knowledge of beverages, will make a positive difference to the premium experience we offer our customers.he described.
A destination in the spotlight every quarter
The master sommelier has already added new Sauvignon Blanc and Pinot Noir wines to the company's premium cabins, including Dog Point Sauvignon Blanc in First and Grove Mill Sauvignon Blanc in Club World, both from Marlborough, New Zealand.
Visit FirstThe airline has put together a special selection of Bordeaux wines for the festive season, celebrating the 2010 vintage of Château Haut-Batailley and Clos de l'Oratoire.
This January, British Airways is also introducing a wine selection strategy in First and Club World.The company has also launched a new website, highlighting different destinations in the company's network that produce top-quality wines. Through this destination, British Airways celebrates both the origin of its wines and its worldwide network..
Cape Townin South Africa. These include Radford Dale's Renaissance Chenin Blanc, from historic vineyards in Stellenbosch, and Andrea and Chris Mullineux's Swartland Syrah, which was voted South Africa's Vineyard of the Year.
