
The new generation of iPhones is now available, with Apple unveiling four new models: iPhone 13 and iPhone 13 mini, but above all.., the two iPhone Pro models of particular interest to business travellers. And rightly so, because the iPhone 13 Pro and iPhone Pro Max feature the very best of Apple's technology, and really stand out for their battery life, fluidity and photo and video capabilities. On the other hand, there have been no notable changes in terms of design, as the previous range of iPhone 12with its sharp edges and flat sides, which won over Apple afficionados last year.
It's a hard-wearing device, with ceramic shield glass protecting the screen and IP68 certification for dust and water resistance. There is, however, a notch dedicated to the front camera for selfies and the rear camera. much more discreet facial recognition than the previous generation. However, it remains visible, whereas the competition in terms of premium smartphones has opted to integrate the sensor invisibly under the screen, as in the case of the Galaxy Z Fold 3. Samsung. In addition, the rear of the device has a more protruding sensor slot.
The Oled HDR screens on the iPhone 13 Pro and iPhone Pro Max feature a 6.1-inch and 6.7-inch panel respectively. The result is screens that are brighter than the previous generation, but also, and above all, Pro Motion adaptive. This means that images are refreshed in real time depending on usage, whether it's traditional browsing or playing a video game. This refresh rate of up to 120 Hz, which was already available on competing smartphones but posed a problem for Apple in terms of battery life, has now been successfully resolved, as we shall see.
The main innovation is the new range's hardware, with the new in-house A15 chip under the bonnet, not to mention the IOS 15 operating system. The whole package is packed with artificial intelligence for optimised recognition and fluidity of use. The resulting power not only maximises 5G connections, but also and above all the new image functionalities offered by the iPhone 13 Pro. New for Apple, both smartphones feature a night mode which works on the sensitivity of taking photos.

The rear camera unit comprises three 12 MP camera modules, offering some notable developments: a ultra-wide angle with a significantly enlarged aperture of f/1.8 with a new macro mode for shooting in impressive detail; a wide-angle lens, equivalent to 26mm, all with a stabilisation system; and above all a telephoto lens reserved for iPhone 13 Pro, and now with an X6 zoom. Enough to turn you into a real paparazzi!
Both photo and video modes feature an automatic Macro mode, but a future update will leave photographers free to make their own choices. Also worth noting is the possibility of using " photographic styles The result is an image that is "isolated", isolating each element of the shot so that the lighting and colourimetry can be finely tuned using artificial intelligence to give each shot even greater intensity.
The iPhone 13 Pro makes a splash
Another new feature is cinematic mode, the very title of which underlines the positioning of the new iPhone Pro. It's no coincidence that Apple invited Oscar-winning director Kathryn Bigelow to speak at its presentation, to highlight the cinematic possibilities of the two Apple Pro models and, de facto, the new iPhone Pro. targeting video professionals. This will showcase both Cinematic and ProRes modes, the latter with its new codec coming in a forthcoming update before the end of the year.
Le cinematic mode simulates focus from an artificial point of view, varying the zone of sharpness as required. There's plenty of fun to be had with depth-of-field transitions, starting with a macro shot and then widening the field, all filmed in Full HD (1080p) and Dolby Vision.
An Apple ProRes mode, with a new codec to be announced in a forthcoming update, makes it possible to film directly in ProRes 4K with increased information compared with a conventional video file. Video professionals will certainly be delighted by this technical development, but it's not enough. will remain difficult to storeThe iPhones do not have a memory card. A first for Apple, however, is the extended storage capacity of up to one terabyte for the two iPhone Pro models, depending on the options chosen.
Above all, Apple has undertaken in-depth work on the battery side supported by components from the new, more energy-efficient chip, not to mention the principle of an adaptive refresh rate from 10Hz to 120Hz. All in all, the two behemoths offer a a full day's autonomyThe new iPhone Pro range offers a much longer battery life than the iPhone Pro 12 range, with one hour more battery life per day for the iPhone 13 Pro and two and a half hours more per day for the iPhone 13 Pro Max than its predecessor, the iPhone 12 Pro Max. Video use, a strong point of the new Pro range, also offers around 17 hours' autonomy in streaming mode, according to the results of tests carried out by specialist sites such as O1Net and The Verge.
Apple has thus banked on the significant improvement in defects detected in previous generations, This is not to mention the nec plus ultra, so dear to Apple, i.e. photo and video capabilities, with a clear improvement in night-time shooting. There remains the recurring problem of Apple's connectivity, with no memory card slot and USB C compatibility, soon to be required by the European Commission.
The king of shooting - iPhone 13 Pro by Apple
Dimensions 7.15 x 14.67 x 0.77 cm
Weight : 204g
Screen 6.1-inch Oled screen, 2535 x 1170 px definition and 460 dpi resolution
System : IOS15
Processor Apple A15 Bionic
Storage capacity 128 GB, 256 GB 512 GB or 1 TB depending on model
Memory : 6 GB
Cameras 12MP (wide angle), 12MP (ultra wide angle) and 12MP (Telephoto) rear and front, 12MP/Face ID
Video recording 3840 x 2160 px
Connectivity Wifi 6, BT 5.0, NFC, dual Sim
Communication 4G and 5G
Launch date : on sale
Prices from 1159 euros
A backup camera for filmmakers: iPhone 13 Pro Max by Apple
Dimensions 7.81 x 16.08 x 0.765 cm
Weight : 240g
Screen 6.7-inch Oled screen, 2778 x 1284 px definition and 458 dpi resolution
System : IOS15
Processor Apple A15 Bionic
Storage capacity 128, 256 or 512 GB depending on model
Memory : 6 GB
Cameras 12MP (wide angle), 12MP (ultra wide angle) and 12MP (Telephoto) rear and front, 12MP/Face ID
Video recording 3840 x 2160 px
Connectivity : Wifi 6, BT 5.0, NFC dual Sim
Communication 4G and 5G
Release date: On sale
Prices from 1259 euros






















