During theinauguration of the hotel NH Collection Mexico City ReformaMore than three years ago, the group's management loudly proclaimed its ambitions for the American market. These ambitions were to be based in particular on the strengths of its top-of-the-range brand, NH Collection, to win over business customers in particular. Since then, the group Minor has acquired the NHBut that doesn't mean the American dream has been derailed. In fact, this dream is about to become a reality very quickly: next April, the hotel NH Collection New York Madison Avenue will open its doors, marking a crucial new stage in the 'globalisation' of the NH brand.
" We are delighted to celebrate this important new opening at New YorkThe new NH Collection, which will strengthen the value of our offer in this legendary city with the introduction of our top-of-the-range brand, NH Collection. "says a delighted Hugo RoviraManaging Director, Southern Europe and United States, NH Hotel Group. " The new NH Collection New York Madison Avenue embodies the spirit of the brand concept in the broadest sense: constant attention to the smallest detail, the highest standards of service quality, innovative top-of-the-range products and new-generation technology, all of which create a memorable customer experience. ".
This address, billed as the Group's first property in North America, will be home to 288 rooms in the heart of Manhattan, with a vintage atmosphere. The NH Collection will take up residence in a building inspired by the neo-renaissance architecture of the 1920s - previously occupied by the NH New York Jolly Madison Towers - at the end of a two-year renovation plan. Business travellers should find a 'Mad Men'-style décor, with the group's management promising " a journey back in time (...) to one of the most iconic periods in the city's history, the 1950s in a country in the throes of economic expansion" with an aesthetic reminiscent of " the golden age of new york advertising" . The new address will also try to reinterpret 'tea time' in a VIP lounge, where not only teas and other infusions from around the world will be on offer, but also the original Tea Gin & Tonic...
