Following a call for tenders launched in September 2023, Nice finally revealed at the end of September the operators and brands that will host the 28 sales areas at the heart of its terminals. They will be set up gradually between 2025 and 2026.
This overhaul of the retail offering illustrates the airport authorities' strategy of offering the 15 million passengers using the hub an experience that showcases Nice and the Côte D'Azur. The new retail spaces will showcase diversity, the art of living, local know-how and French luxury.
" Nice Côte d'Azur is the link between the Riviera and the rest of the world. It's a showcase for brands expressing the richness of a local heritage with international influence, but also for the standard-bearers of French know-how. We've designed a range of services to cater for a wide variety of passengers, all of whom want to retain some of the magic of the Côte d'Azur while enjoying a unique airport experience.explains Candice Cadreils, Director of the Commercial BU at Aéroports de la Côte d'Azur.
Spread over almost 4 500m2the 28 commercial spaces put out to tender represent more than 80% of all sales in the airport's Terminal 1, Terminal 2 and General Aviation shops. Four operators were finally selected.
More luxury fashion brands
Lagardère Travel Retail has been entrusted with the management of the duty-free perimeter, including the two main shops, whose sales areas have been increased, with a bold offer offering passengers a journey through brands and concepts dedicated to the airport, revealing the multiple identities of the Côte d'Azur, with areas dedicated to local products or French specialities.
Lagardère will also manage iconic luxury brands with, for the first time in a French airport outside Paris, two sales areas Chanel and Dior. There will also be a high-end Longchamp fashion boutique and an exceptional French perfumery, L'Artisan Parfumeur. Two multi-brand areas will offer accessories and clothing, and a children's department store will be created, along with a new gastronomic offering called Bottega della Riviera..
Avolta will manage 7 sales units, including two Fragonard boutiques, the quintessence of Côte d'Azur savoir-faire. The company will also operate two Hermès and Zegna luxury boutiques, a Lacoste/Longchamp boutique, a luxury multi-brand space, including a second-hand clothing offer. And finally, a sunglasses boutique. Finally, The Kooples and Millenium will have their own stores at the airport, the latter offering exclusive, mainly French, perfumes in three Obsentum boutiques.
The catering offer is not expected to change in the short term. The airport is home to two Jamie Oliver outlets, an Eric Kayser bakery, a Prêt-à-Manger chain, the La Plage bar and restaurant, and the Pan Garni snack bar. These last three chains have a partnership with Chef Thierry Marx.
Between January and August, Nice welcomed 10.4 million passengers and should reach 15 million passengers by 2024.
