Starwood bets on Brazilian MICE: a new convention centre in 2014

Starwood is embarking on a large-scale project in Brazil, with the construction of a five-star hotel and congress centre at the future Sheraton Reserva do Paiva complex in the north-east of the country.
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The complex planned by the Starwood group in the state of Pernambuco, as part of the Reserva do Paiva real estate project, is focusing particularly on MICE (Meeting Incentive Congress Event) customers, with an 853m² congress centre capable of accommodating 2,100 guests. The centre will include two reception halls and four other meeting rooms equipped with the latest technology. The five-star hotel, due to open in 2014, will offer 289 rooms, including 28 suites, spread over 8 floors. The project also includes 365m² of workspace, as well as a VIP lounge on the top floor.