hybrid

Whether we're talking about events, meetings or office life, the weeks and months ahead will undoubtedly be marked by a hybrid approach. To support companies in this art of compromise, of striking a balance between face-to-face and virtual working, new offerings are emerging. This is the case at Multiburo, which...

What is Lille Grand Palais' strategy in launching this new hybrid offering? Hervé Vauvillier - We could have positioned ourselves on a new purely digital offering, but we opted for the hybrid approach. This can be explained by the DNA of Lille Grand Palais: a convention centre is there...

Each in its turn, the events industry is adapting to the new hybrid meeting formats. The Palais des Festivals et des Congrès de Cannes is responding to this demand with a new solution that is being presented as a major first in the exhibition and conference industry: the "Cannes Virtual Events" event space, a 3D universe that...

Like most major hotel groups, Four Seasons is moving into hybrid meetings with a new offering designed for these half virtual, half face-to-face events. "We've adapted to a world where we connect more than ever virtually," said Ben Trodd, senior vice-president of sales and marketing for the luxury group. Until now...

The consensus is that hybrid meetings are the medium-term future of corporate events, and one of the conditions for the gradual revival of the MICE business in a health context that is still faltering. "On the one hand, companies have learned to conduct their business remotely; on the other, they recognise the benefits of bringing their teams together physically. It's...

Some parts of the world, notably China and the Middle East, are showing positive signs in terms of hotel activity. What is the outlook for Europe? David Kelly - As the roll-out of vaccination accelerates and travel restrictions are eased, we do see travel demand picking up...

How did you experience the EVP 2021, converted to hybrid? Yorick Charveriat - The teams did a great job. The Meetings & Events division had already organised several virtual events, but following the new restrictions, we had to decide whether or not to continue with this EVP 2021. The participants and panellists were almost...

What did you expect from the hybrid event organised by PCMA in Singapore earlier this year? Stéphane Leleu - The main objective was to observe how an international hybrid event was set up, taking into account the health constraints in force. The travel itinerary from Paris to arrival at the hotel, the day-to-day management of travel and interaction between delegates. In...

How did an events institution like Suntec cope with the crisis? Arun Madhok - We had a full schedule for 2020, all our spaces were practically sold out, and we were hosting a major motor show in January... We even celebrated Chinese New Year, and wished ourselves all the best for the coming months......

Like Rome, the digitalisation of meetings will not happen overnight. And as always - but even more so when it comes to technology - there are the 'early adopters' and those who are following suit, as best they can. "Some of our customers are well ahead of the game, and know exactly what they need to...

Half-half... There is in these associations a shadow of indecision, a kind of doubt, a mixed feeling. It's half goat, half cabbage, half fig, half grapes... Nothing, in any case, that is synonymous with a successful and constructive meeting. And yet, the "half and half" combination - in this case, half-present and half-distinct - has every chance of serving as a framework for...

Tomorrow's events will either be hybrid or they won't be: that's the message that has been percolating through the meetings & events community for some months now. An ecosystem that is trying its hand at the virtual 100 % for want of being able to meet up 'in the real world', but which is clearly banking on the emergence of a compromise combining face-to-face and remote events,...

Combining face-to-face and remote meetings, hybrid meetings are both the present and the future of business meetings. They are a response to companies' current needs, between health security and the need to maintain business relationships. But it's also a solution that looks to the future, with the prospect of business travel being limited to what's necessary,...

The future of travel is on the move. And while we know that the road ahead will be a long one, Singapore is already showing the way. Buoyed by the success of its sanitary measures, the Asian hub intends to take in its wake all the players likely to shape the travel of tomorrow, and with it the organisation of MICE events...

Week after week, hybrid events are taking a little more shape within hotel groups. Following on from Marriott's announcement a few days ago of details of the roll-out of its Connect with Confidence programme in North America, and Accor's announcement of the All Connect hybrid meeting concept in...

With Wi-Fi available even on trains and planes, ever more powerful telephones and a wide choice of videoconferencing solutions, it's been a few years now that new technologies seem to be powerful enough to allow you to work from almost anywhere. So this year has been a real-life test to see whether or not this trend can be...

As part of its Connect with Confidence programme presented at the end of last year, Marriott is gradually sketching out the contours of the hybrid meeting solutions that will be offered within the group's hotels, initially in the United States and Canada from March 2021, before being extended worldwide. Technology...

While predictions are multiplying as to when international business travellers will be able to resume, some market players are already hard at work putting concrete options in place, and in fact speeding up the recovery timetable. This is the case in Singapore, which has been working hard since the beginning of the crisis to explore...

The InterContinental Bordeaux is also adapting to the growing popularity of digital and hybrid events. The five-star hotel recently inaugurated the Studio Grand Hôtel by Abaques, working with the audiovisual agency with offices in Toulouse, Paris and now Bordeaux, with which it has been collaborating for 13 years. With a capacity of six people, this new...

The announcement of a new strategic plan in talkshow style, a product launch staged like a television programme, prestigious locations as backdrops: the Barrière group and the TF1 Factory agency are giving hybrid events a guarantee of excellence. The Barrière hotels have teamed up with TF1's subsidiary specialising in...