lifestyle

Radisson RED is adding Berlin to its list of key destinations, for its first appearance in Germany. The lifestyle brand has taken up residence in the Park Plaza Berlin Kudamm, the group's former hotel, which has been converted into a contemporary hotel following renovation. Located very close to West Berlin's famous thoroughfare, the Kurfürstendamm, the hotel has been given...

Every year or so, CitizenM opens a hotel in Miami. After the Brickell district in 2022 and the Miami Worldcenter last year, in the heart of the Floridian metropolis, the lifestyle brand has taken a diversion to South Beach, a few steps from the shops and restaurants of Lincoln Road. "We are delighted...

Until now, the prizeotel budget and design hotels have stood apart from the Radisson brand portfolio, and are now fully integrated into the hotel group's offering. This transition is symbolised by a change of name, from prizeotel to Prize by Radisson. This link-up with the group should result in a new impetus for development. "This...

Do Experimental Group's lifestyle hotels attract a large business clientele? Romée de Goriainoff - Yes, they account for between 40% and 60% of our hotel occupancy. Business travellers have a rather cold image. But today, some of this clientele, particularly in the tech, fashion and investment fund sectors, are...

Having joined Accor at the same time as the other lifestyle brands of the American group SBE, which was acquired by the French hotel operator in 2018, the Hyde brand is beginning to expand around the world. Following the opening of an all-inclusive and adults-only resort in Bodrum last May, it has just set up in quick succession...

Hyatt is stepping up the development of its lifestyle offering. At the beginning of the summer, the American group had already launched a new brand, Me & All, derived from its partnership with the German group Lindner Hotels. This development was recently completed by the acquisition of Standard International. This group manages 21 hotels...

Officialised in August, the inauguration of the Moxy Chongqing marks the arrival of the lifestyle brand in a destination better known to business travellers than holidaymakers... The establishment, which has 360 rooms, is located around 100 metres from the People's Liberation Monument, with three metro stations within walking distance. The Moxy Chongqing...

Sales growth of more than 55 % between the end of the covid and 2023 for the business; the introduction, on the product side, of a segmentation of the offer into three ranges - Classic, Comfort and Collection - accompanied by an investment plan of almost 40 million euros over three years devoted to the upgrading of...

A few days after announcing a new lyf hotel in the stands of Chelsea football stadium in London, Ascott is unveiling other projects in Europe. Notably in France, where the world leader in long-stay accommodation will open a Citadines aparthotel in Colmar in 2026. All this, in parallel with a renovation plan that has already...

"The new hotspot in the city of Buda". So says the Kimpton BEM Budapest, which has just opened its doors. New, but neither the first nor the last, since the Hungarian capital is the focus of attention for lifestyle brands. Last year, it was the W Budapest, revisiting the Drechsler palace, a building...

In the run-up to the UEFA EURO and the start of the transfer season, which is a major focus for football clubs every season, Chelsea Football Club has announced a major boost with the signing of a strategic partnership with the Ascott group. Playing on the appeal of the English Premier League to Asian customers, this partnership has been concluded for a period of...

From partnership to acquisition completed on 28 June: Hyatt has a new upmarket lifestyle brand, Me and All, the result of its collaboration with the family-owned Lindner Hotels group. Since 2022, this well-known player in the German hotel industry has been associated with the American group through a franchise agreement covering...

The Hyatt group now has over 200 hotels in the Europe-Africa-Middle East (EMEA) region. This represents a portfolio that has more than doubled in the space of five years. Is developing your portfolio in Europe a priority for your group? Javier Aguila - We have a very clear desire to expand our presence in Europe. With, in...

The Hoxton brand is continuing to expand in Europe's major cities, adding a Nordic capital to its roster for the first time. Oslo, in this case, where its contemporary, city-focused mindset meets new local expectations. "Over the last few years, we've seen a change in the...

The recent acquisition of two lifestyle brands - Graduate Hotels and NoMad - bears witness to this: the Hilton group has made contemporary hotels one of its new areas of development. A strong emphasis symbolised by the appointment of a new global president, Kevin Osterhaus, who is responsible for the expansion of these trendy establishments and...

With 69 hotels currently operating in France, Marriott is one of the world's leading hotel chains with the strongest presence in the country. Far, far away of course from Accor or Louvre Hotels, and also at a safe distance from another major American player, Best Western, whose French network includes almost 300 hotels. But its offer...

A street art signature, D*Face, adds a designer touch to all the rooms and public spaces, with large-scale sculptures and murals, two original works by Banksy, and a collaboration with the award-winning Digital Space studio: the Hoxton art'otel London does not lie about the promise made by...

A breathtaking view of Table Mountain, the Atlantic Ocean or the bustling streets of Cape Town from its rooftop: that's the promise of a new hotel for Mama Shelter. While the lifestyle brand also has a project in Casablanca, the brand founded by Serge Trigano is preparing to set up at the other end of...

The Vignette Collection is set to double in size within a year. This grouping of non-standardised luxury hotels, launched in summer 2021, currently comprises 11 hotels, including the Casa da Companhia in Porto and the Convent Square in Lisbon, the Sindhorn Midtown hotel in Bangkok and the Yours Truly DC in Washington....

Vienna, the new destination of choice for hoteliers. Month after month, new hotels are opening, making the Austrian capital one of the most dynamic European cities in terms of development, alongside Dublin, Frankfurt and Lisbon. According to Cushman & Wakefield, the city's hotel supply is set to grow by 4.2% over the period 2023-2025, compared with 1.1%...