Morocco
Interview: Otmane Serraj, CEO Outsourced Services, Saham Group
How is Casablanca positioned today? Otmane Serraj - 99% of company headquarters are in Casablanca, the country's economic capital. All growth is linked to Casablanca. Four years ago, in 2014, His Majesty the King considered that the city's economic power was generating growth, but that this...
Anfa: new developments to the east of Casablanca
The former Anfa airport, closed since 2007, is undergoing a major transformation to the east of Casablanca. Over an area of 350 hectares, a new city centre is emerging, Casa Anfa, both an urban complex and a 100-hectare green lung. The aim is to build a...
Casablanca, Morocco's financial and economic powerhouse
A large metropolis in a hurry. That's the impression you get as you enter Casablanca. Along the wide boulevards lined with Art Deco buildings, an incessant coming and going betrays an economic fabric in perpetual expansion. The old fishing port of Anfa, which gave birth to the city nicknamed the White City, has been forgotten. The...
Morocco: medinas as a breadcrumb trail
Report by Serge Barret, photos by Alain Parinet. This glass of mint tea, its rims steamed up by the hot liquid, is not just a glass of mint tea. It's a symbol, a whole spirit; the praise of an oriental slowness placed on a blue earthenware bistro table. You could stay like that for hours...
Incentive in Morocco: address book
Report by Serge Barret, photos by Alain Parinet. IDENTITY CARD Formalities: Passport. Telephone code: + 212. Currency: The dirham (MAD). 1 euro = 11.3 MAD (March 2018). Best season: Early autumn or late spring for corporate groups. The heart of the shoulder seasons can be rainy in the north...
Casablanca: the highly ambitious "White House
As the gateway to the African market and a meeting point for outsourced services from major global companies, Casablanca is seeing the emergence of new business districts such as Sidi Maârouf and Casa nearshore (pictured here). But it is still at the centre of the city that the key decisions are taken. Forget Marrakech, Agadir or Ouarzazate. Casablanca is serious business. Behind it...
Casablanca: Queen of offshoring
It's only seven o'clock in the morning and yet several hundred of them are rushing into the buildings of Casanearshore (for Casa and offshore), 53 hectares of state-of-the-art equipped offices, with restaurants, shops and a sports centre, 5 kilometres from the centre of Casablanca. If they work so early, it's because they're on French time....
Casablanca: out of the office
The fact seems to be established: if the French fly to Casablanca, it's not for a holiday but to do business. A lot of business: France accounts for almost half of Morocco's foreign trade with the European Union, and has alone accounted for almost 54 % of foreign investment...
