Sweden
Ruby: from Stockholm to New York, via Marseille
"That I, me, love Frida." By choosing the new hotel opened by the lifestyle brand Ruby for their next business trip to Stockholm, business travellers will undoubtedly have a tune by Brel in mind, imagining themselves in this house "where it will be good to be". And if it's not certain, when is it...
Stockholm: a Voco hotel at the heart of Swedish tech
The IHG Group's return to the Swedish market has taken an eminently business-oriented route with a prime location for business travellers and tech professionals: the Kista district, in the northern suburbs of Stockholm. The local Silicon Valley, Europe's largest cluster dedicated to information and communication technologies, is...
Air France reveals its first winter destinations
Air France will continue to expand its network this winter. For the IATA winter 2024-2025 season (November 2024 to March 2025), the airline will be offering 5 additional destinations from its Paris-Charles de Gaulle hub. Three of these are new destinations, while the other two are extensions of flights launched this summer. More leisure destinations...
In Sweden, the "flygskam" seems to be a thing of the past...
It was the most popular buzzword in Sweden in 2018: 'flygskam', literally 'shame of flying'. A movement designed to castigate travellers who prefer flying to other, more environmentally-friendly modes of transport. Flygskam" was in fact a way of making people feel guilty about the environmental impact of their travel...
IHG : Voco at the heart of Sweden's Silicon Valley, from...
It's rather surprising for one of the world's leading hotel groups, but IHG has not had a presence in one of Northern Europe's major markets, Sweden, for some time. A temporary incongruity, since the British group will be making its comeback at the end of 2024 with the opening of the Voco Stockholm Kista. A top-of-the-range...
More flights to Northern Europe via Copenhagen or Stockholm...
The Scandinavian Airlines (SAS) 2024 summer network will include nine new European routes. While some of these routes will be to Mediterranean destinations - and therefore of little interest to the French market - the increase in the number of routes to Northern Europe offers good alternatives for flying to the Baltic States, Scandinavia...
Sweden continues to modernise its high-speed trains
They are more than thirty years old, yet they are at the cutting edge of modern comfort. Swedish rail operator SJ's X2000 high-speed trains have been enjoying a facelift since 2021. The renovation of the X2000 trains, which travel the country at 200 kph, began with the upgrading of the...
Heading north for MICE
Pioneering destinations in terms of eco-responsibility, recognised for their excellence in design and architecture, fashionable gastronomy, dynamic cities on a human scale: the Nordic countries have many assets in common to seduce event and incentive organisers. Without necessarily making them a key focus...
Scandic goes big in Copenhagen and Gothenburg
More than ever the leader in the Scandinavian hotel industry with over 280 hotels, the Scandic group is reaffirming its pre-eminent position in the region with the opening in Copenhagen of its largest hotel to date, the Scandic Spectrum. Located in the centre of the Danish capital, on the seafront, the hotel offers...
Swedish railways invest in faster trains
Alstom has just confirmed that Sweden's national railway company, SJ, has decided to purchase new high-speed trains. These trains will be the fastest in Sweden, with a maximum speed of 250 kilometres per hour. They will be used for long-distance rail services between Sweden's major cities. They will also be used for...
Scandic: two new business hotels in Sweden
As Scandinavia's leading hotel operator, the Scandic group is continuing to expand its footprint in the region, particularly in Kiruna in northern Sweden, home to the world's largest open-cast iron ore mine. As a result of the expansion and extension of the mine's operations, the decision was made to...
Eurowings: a presence now concentrated in the French regions
The covid pandemic slashed the Eurowings network. But while European traffic is recovering this spring, Lufthansa's low-cost subsidiary remains curiously absent from the Paris market. It now only offers one route from Paris CDG to Hamburg. With two daily flights between the...
TripActions continues its acquisitions in Europe with Resia AB
To support its growth in the European business travel market, TripActions has clearly chosen to base its strategy on external growth. After acquiring the services of Reed & Mackay last May, and more recently Comtravo in Germany, TMC is now tackling the northern part of the continent. Destination Sweden and more...
Gothenburg guide and address book
Getting there Air France and Vueling offer non-stop flights from Paris, from CDG for the former and Orly for the latter. Connecting flights are also available via Amsterdam with KLM, Frankfurt with Lufthansa and Copenhagen with SAS Scandinavian Airlines. You can also take the train from Stockholm or...
Gothenburg: business tourism goes sustainable
"We've been working for years to transform the trade fair, exhibition and congress industry in a more sustainable and inclusive way. We're proud to see Gothenburg receive the top prize in the Global Destination Sustainability Index Leadership Award every year since 2015. It's an award that crowns 30 years of promoting and...
Gothenburg, laboratory for the urban Europe of the future
Some cities would feel frustrated to be the eternal number 2 behind the capital of a country. Well, that's not at all the case for Gothenburg, Sweden's second largest metropolis. Quite the contrary, in fact. Gothenburg is happy with what it is: a city that is neither too big - with almost 600,000 inhabitants within its walls - nor too small.
Transavia connects Lyon to Stockholm
A few days after announcing new business routes from Perpignan and Pau in particular, Transavia is adding another new destination to its catalogue. This time, the Air France subsidiary is adding a new destination, Stockholm, on departure from Lyon. Operations began on 29 January from Lyon-Saint-Exupéry. The service is limited to...
Skellefteå, Sweden's hottest future conference destination?
The Swedish town of Skellefteå has just under 35,000 inhabitants and is lost deep in Lapland. Not that it matters. The little town should soon be in the tourist spotlight, particularly for business travel and incentives. This small town has just inaugurated a structure that is...




































