With Times Square as its backdrop and a skyscraper dedicated entirely to entertainment as its setting, the Tempo by Hilton brand could not have found a more appropriate location for its lifestyle concept to make its world debut next year. " Rental, rental, rental "The motto of the group's founder, Conrad Hilton, takes on its full meaning here again. Located on the corner of Broadway and 47e street, the TSX Broadway tower, which will house the latest addition to the American groupis set to become a New York landmark. With its façade covered in LEDs as a digital canvas, this 46-storey tower, costing 2.5 billion dollars, has everything it takes to become the new city lights of the 21st century.e century. Inside, on the first ten floors of the building, you'll find innovative shops and, above all, the best in American entertainment.
While the site once housed the famous Palace Theatrepopularised by Sarah Bernhardt when it opened in 1913, and which has since hosted a host of comedies, among others, but also the first screening of Citizen Kane and artists such as Judy Garland, Josephine Baker and Diana Ross, this historic stage was restored to form part of the project. Better still, it has been raised by a system of hydraulic jacks to the third floor of the building. A renovation that will give this 109-year-old structure the very best of the latest technology. But that's all an ecosystem dedicated to media and entertainment designed for the tower by TSX Entertainment. With another focal point, an outdoor stage for shows directly overlooking Times Square: the I.C.O.N.
Residents of the future Tempo by Hilton Times Square will have a front-row seat to watch the event. permanent show thanks to a partnership between the hotel and TSX Entertainment, which we can imagine will also be used to build an innovative MICE offering. Travellers will also be able to take advantage of the hotel's many facilities. These include a branded restaurant, a cocktail bar and lounge, and an outdoor terrace overlooking the lights of Times Square.
An urban panorama that customers can enjoy from the 661 rooms, glazed from floor to ceiling. Organised into distinct zones, including a dedicated work area, they will also be equipped with Bluetooth speakers in the bathrooms and Apotheke products. Sports-minded business travellers will be able to keep in shape by booking a Tempo by Hilton Wellness room, equipped with a Peloton exercise bike and Therabody wellness products.
The TSX Broadway tower, designed by WATG and architect Mancini Duffy, is in fact the result of the transformation of a building that housed a DoubleTree by Hilton from 1991 until its demolition in 2019. Soon, Tempo by Hilton will take up the torch and take it to new heights. " As a new brand, Tempo by Hilton is designed to create an innovative stayThe hotel's carefully appointed rooms offer comfort and practicality with a focus on well-being.said Matt Schuyler, Hilton's Chief Brand Officer. Tempo by Hilton Times Square will set a new standard for hospitality in Times Square. "In view of the programme announced, we're quite inclined to believe him.
