Twenty hotels today, with forty more in the pipeline: the Tribe brand is beginning to make its mark on the hotel landscape. Launched by the Accor group in 2019, on the basis of its first hotel in Australia, in Perth, it has come a long way since then, with a presence both in Australia and abroad. Paris and Lyon than in Budapest, LondonMedellin and Bangkok. Design, lively communal areas called Social Hub, good value for money: the brand inserts its lifestyle spirit in the French group's range of mid-range brands. " Our design teams focus on the essentials, creating lively, functional spaces where you can work, relax or play.says Jean-Yves Minet, Managing Director of Accor's Midscale and Economy brands. Reaching the milestone of 20 hotels is just one step in our Tribe ambition to rewrite the codes of the contemporary hotel industry." .
Among the openings of recent months, the brand has added a hotel in the Paris region in Clichy, topped by a rooftop bar with a view of the Eiffel Tower and Sacré-Coeur, where business travellers can now also find it. Manchester AirportDüsseldorf, with a 412-room hotel just a few minutes from terminal 2, as in Düsseldorf, a stone's throw from the station. In the heart of this major city in western Germany, this urban design hotel features four meeting rooms and a function room for up to 120 people. Earlier in the year, in the spring, the lifestyle brand also set up shop in Riga, in a historic building in the centre of the Latvian capital, and at Milan Malpensa airport.
As part of its drive to triple in size in a short space of time, Tribe will be offering new airport hotels in both Ho Chi Minh City and BudapestIn July 2025, the Group will open its second hotel in the Hungarian capital, following on from the one just a stone's throw from the Groupama Arena and the MVM Dome. Other projects in the pipeline include Krakow, Auckland, Belo Horizonte, and Pantin in the Paris suburbs. " By combining the dynamism of its destinations with its design spirit, the Tribe brand has carved out a niche that appeals as much to travellers as to locals in search of conviviality and attractive interiors." concludes Camil Yazbeck, Managing Director of Development for the Premium, Mid-range and Economy banners of the French group.
