The avid and voco are vying for the status of the fastest growing brand within the IHG group. While the avid economy brand has just passed the 50-hotel mark with the opening of a hotel at Fort Lauderdale airport, and is continuing its expansion in North America With its first developments in Canada and Mexico, voco continues to welcome new establishments around the world. The last few weeks have seen it set up in Düsseldorf and Johannesburg, as well as in Columbia, Missouri, in the United States.
Since its launch in 2018, this upmarket, boutique-style brand has already had a number of customers, some fifty hotels open or in the pipelineMost of these are conversions of existing hotels. At the end of January, after France, the United Kingdom, the Netherlands, Dubai and Singapore, the top-of-the-range brand discovered the German market by setting up shop in a central district of Paris. DüsseldorfLörick, near the banks of the Rhine.
The voco Dusseldorf Seestern, with its contemporary decor dominated by yellow tones, offers 160 rooms, all with quality bedding made from recycled materials and organic products in the bathroom. The hotel's facilities are complemented by the 38 bar-restaurant, with a terrace in fine weather, and for business travellers, by the following facilities five meeting rooms equipped for hybrid meetings and can accommodate up to 140 people.
Another continent, but still the same development dynamic in Africa, where the brand appeared in JohannesburgIn the lively and arty Rosebank district, the hotel is part of a mixed-use building complex with a business focus, featuring the offices of Rand Merchant Investments, a barber shop and a a coworking space, Workshop17There is also a conference room, where hotel guests can book workstations and meeting rooms.
Business travellers will also find a desk area with USB ports and adapters in all 131 rooms at Voco The Bank Johannesburg, complemented by a smart TV and clothes dryers. The hotel also has a restaurant, Proud Mary, and a gym. "This new opening in the trendy Rosebank district adds to the momentum we are building in the IMEA region. (Editor's note: India, Middle East and Africa) with the opening of six voco hotels in key cities" said Haitham Mattar, Managing Director for this region at IHG.
