At a time when reconfinement measures are proliferating in Europe, companies have the opportunity to take a step back and look at their travel policyto improve their CSR. With this in mind, new initiatives are emerging on the French market to support this repositioning. Alongside SAP Concur and Green Eventsthe newcomer ComSense is launching a continuing education course dedicated to CSR for the business sector. business travel. The four half-day modules - which should bring together buyers and service providers - are aimed not only at companies purchasing business travel, but also more broadly at the entire service provider chain, including travel agencies, reservation software, carriers, hoteliers and consultants. For Carole Poillerat and Béatrice Eastham, Chairwomen and founders of ComSense and Green Événements respectively, these are " enable all players in the business travel sector to become more aware of CSR and to adapt responsible practices" . " Giving visibility to the environmental impact of the travel options booked or leading by example are just some of the ways in which companies can help their travellers to make greener choices." says Hélène Goumard (EMEA Solutions, Concur).
This visibility is also at the heart of the approach taken by Rate Greenwhich has developed a CSR rating with theAFNOR. This new spreadsheet, dedicated specifically to business travelThis is combined with a management system to support the traveller and his company in this process, incorporating gamification and incentive tools to encourage adoption. In practical terms, the platform developed by Rate Green assigns a score to each component of the trip, to guide business travellers in their choices. In particular, the tool will enable them to identify the profile of their trip according to four dimensions: environmental, economic, social and societal. What's more, the tool developed by Rate Green compiles all this data to enable companies to fine-tune their travel policy in line with CSR criteria. In addition, based on the observation that "when it comes to CSR, there is no such thing as a 10/10 score, RATE offers companies the possibility of offsetting the remainder with the system". A points system can be defined by the company to reward the virtuous choices made by travellers through a kitty made up of responsible products, with the other part of the points going to the Green Travel Action association.
