Basically, what could be more logical than a easyHotel a stone's throw from the runways from which easyJet's orange aircraft take off ? The hotel chain launched by Stelios Haji Ioannou in 2004 - but which, since then, has only shared the airline visual identity and the same quality-price approach - was decided at the beginning of the year. Paris-Charles de Gaulle airport. Due to Covid, its opening had to be postponed for a year, but its official inauguration was celebrated on 9 June. Marine Ulivieri, Director of Real Estate for Aéroports de Paris, the site's owner and developer, took the opportunity to welcome the arrival of "the new airport". a type of retailer whose positioning has just been enhance the airport's accommodation offeringWith a hotel that not only meets the needs of passengers, but is also open to its surroundings."
While Paris CDG's hotel offer is concentrated around Roissypôle, the easyHotel is located in another area, opposite the Aeroville shopping centre. Its name - the easyHotel Paris CDG-Villepinte - describes this location practical for both travellers and professionals visiting the exhibition centre Paris Nord. The latest Maison & Objet show kept the store packed for several days.
" The easyHotel customer base consists of 30 % business travellersWhether they are professionals in the construction, security or event catering sectors, self-employed workers or employees with per diem allowances who don't want to spend their entire budget on accommodation." describes Karim Malakthe channel's managing director.
Unlike the brand's beginnings, when easyHotels offered only the very basics with a multitude of optional services, the brand's concept has for a decade now revolved around a "one-stop shop". functional economic offer. " Like esayJet vs Ryanair, for example, we share their credo of offering the best basics and a good level of service at the best price." says Karim Malak.
In contrast to the lifestyle trend, easyHotel focuses on simple, no-frills accommodation. In total, the hotel offers 208 roomsThese are mainly doubles, but also twins - both measuring 11.5 m2 - and around ten family rooms for four people. All havea small office and a functional bathroom with rain shower, all enhanced by quality bedding, blackout curtains and perfect soundproofing, a prerequisite in an airport zone. Unlike most urban easyHotels, the hotel also has a breakfast room and a car park.
While easyHotel has stated its ambition to be the pan-European leader in low-carbon budget hotelsIn addition to optimised construction processes, the chain is working with the design agency Saguez & Partners on eco-responsible rooms, using recycled wood and sustainable materials. Currently being tested at the Paris CDG hotel, this a concept that will be rolled out across the network with new openings and renovations meets easyHotel's objective of having the best carbon footprint per occupied bed.
This development is part of a ambitious development planThis is based on the fact that easyJet is the number two airline at many European airports. This offers potential synergies between the hotelier's and the carrier's customer bases. From its current 43 establishments, easyHotel intends to reach the 100 mark " by 2026-2027" says Karim Malak, " whether through new construction or rebrandings" . An achievable target, given that around sixty projects have already been secured.
While half of its current portfolio is located in the UK, easyHotel intends to continue to expand in cities across the Channel, while also working on setting up networks in Germany, Spain and France. After Nice in 2019 and now Paris CDG, easyHotel will open a new hotel in the Paris region early next year, the easyHotel Portes de Paris in Aubervilliers, close to the Front Populaire metro station. Among other regional cities targeted by easyHotel, an arrival in Marseille is also planned for 2024.
