And, as a result, they are redefining their offer. For example, by 2015, MICE (Meetings, Incentive, Congress, Events) events will have to incorporate the interactivity of social networks during the event, with the use of Facebook or Twitter to take part in a debate or a presentation, or for their ability to create networking. According to Mr Tawar, 67 % of organisers favour a web-based presentation, while 63 % would like all sessions at a congress to be available on the web, for a fee.
The key factors in the appeal of a MICE infrastructure are free access to high-speed WiFi internet and the need to keep operating costs down. As well as offering all-inclusive packages, convention centres will also have to improvise themselves as lifestyle centres, by integrating shopping areas or leisure activities. Surprise, be creative and at the cutting edge of technology: this is the ideal formula for the convention centre of the future.
The future of congresses is redefined in Seoul
The MICE Forum 2010, held in Seoul last November, provided an opportunity to lead the debate on the future of congress destinations. According to Rohit Tawar, CEO and founder of Fast Future Research, a consultancy specialising in business tourism, social networking and the use of the internet and new technologies are totally redefining the needs of congress organisers.
