The Originals Hotels made no secret of its desire to highlight its offers for business travellers. Interviewed earlier this year by Business TravelOlivier Dufit, the cooperative's Managing Director, explained that he was working on a number of new projects. evening events " one of the spearheads "This offer already existed, but was not known. Although this offer already existed, it was not known". only regulars" This is being promoted through a digital campaign running from the end of October to the end of November on a number of major French media websites.
In addition to this advertising, the pricing policy for both stopover evenings - including dinner - and bed & breakfast packages, including breakfast, has also been rethought. Of the 126 establishments along the route taken by business travellers throughout the French regions offering these packages, more than half are at fixed price all year round. To guarantee business travellers " optimum flexibility and transparency" explains the Group. In addition, members of the loyalty programme, of whom there are currently 190,000, will be able to combine their usual discounts with those of the Business offers.
Business travellers will be able to easily locate the hotels offering these stopover evenings on The Originals website thanks to a dedicated pictogram, with a specific page also listing hotels focusing on these business offers. But The Originals is not the only hotel group to be making eyes at the business clientele. After Brit Hotel, which recently unveiled a new booking site for meetings and events, the budget and lifestyle chain Eklo is also beefing up its MICE offer with the creation of a dedicated department to strengthen the Group's growth in this area.
Its 11 hotels, located in major French cities - Nantes will be added in summer 2025 - offer a total of around thirty private areasThese range from flexible meeting rooms to libraries, some with terraces. The latest addition to the group, theEklo Paris Porte de VersaillesIt has meeting rooms ranging from 22 to 65 m². Above all, this Paris flagship offers a rooftop and a restaurant with a capacity of 230 people, for cocktails with a view of the Eiffel Tower. Another of the Eklo Group's strong points is its eco-responsible DNA.
