Located in the north of Spain, the Spanish Basque Country (Euskadi) has become a leading destination for business events. With its fine balance between tradition and modernity, nature and urbanity, this region offers an ideal setting for tourism. MICE (Meetings, Incentives, Conferences and Exhibitions).
Strategic accessibility
Easily accessible from France, the region has three international airports (Bilbao, San Sebastian and Vitoria-Gasteiz) and an excellent transport network. This accessibility, combined with a good infrastructure, means that national and international events can be hosted in the best possible conditions.
Modern, multi-purpose facilities
The Spanish Basque Country offers top-class venues, adapted to the requirements of business tourism. The award-winning Euskalduna Palace in Bilbao can accommodate up to 2,200 people. San Sebastian's Kursaal, facing the sea, captivates with its architecture and technology. In Vitoria-Gasteiz, the Palais des Congrès Europa is recognised for its commitment to sustainability.
Many hotels and establishments also have modular rooms, ideal for seminars, workshops, conferences or product launches, with top-of-the-range services.
A rich and vibrant culture
This makes the Spanish Basque Country is its deep-rooted culture. The Basque language, festive traditions, rural sports and artistic expressions offer a wealth of authentic experiences. There's nothing quite like a dinner in a traditional cider house (sagardotegi), a folk dance workshop or an urban rally based around local street art.
World-renowned gastronomy
Basque cuisine is a pillar of the region's appeal. From Michelin-starred restaurants to tasty pintxos in typical Basque bars, gastronomy is a great way to get together and discover new things. Culinary workshops, wine tastings and market visits are just some of the activities that enrich our events and stimulate exchanges between participants.
Between nature and innovation
Organising an event in the Spanish Basque Country means offering an exceptional setting between the sea and the mountains. The region allows you to combine city meetings with incentives in the heart of nature: hiking in the Gorbeia nature park, surfing on the coast, visits to vineyards in Laguardia... These experiences strengthen motivation and team cohesion.
A land of international events
The Basque Country has proven its ability to host large-scale events. The region has hosted the MTV Europe Music Awards, stages of the Tour de France, UEFA matches and European rugby championships. These international events testify to the region's professionalism, the quality of its infrastructure and its appeal to audiences and organisers from all over the world.
A recognised commitment to sustainability
Sustainability is at the heart of the Basque strategy. MICE infrastructures incorporate eco-responsible practices, and towns are investing in soft mobility, renewable energies and waste reduction. For companies concerned about their environmental impact, this is a powerful argument.
The Spanish Basque Country is now a leading destination for MICE tourism. With its modern infrastructure, rich culture and quality of life, it offers a professional, stimulating and human environment. The perfect place to create events with lasting impact.
MICE events in the Basque Country don't just bring professionals together: they also aim to leave a positive and lasting legacy, helping to improve people's quality of life and generate a beneficial economic, social, cultural, scientific or environmental impact.
