It's not just Marrakech for MICE in Morocco. Since 2009, the Mazagan Beach & Golf Resort has stood proudly overlooking the Atlantic Ocean, along a 7 km natural beach, 1 hour from the Moroccan capital. Casablanca. Its proximity to the economic capital of the Kingdom of Morocco, where many Moroccan and international companies have their head offices, makes it one of the country's top destinations for business tourism. Several conferences have already been confirmed for the period up to 2027.
France is the leading international market after the local market
Ahead of the UK and the USA, France is the leading international market for this 5* resort, thanks to its proximity (2h45 flight) and the dozen or so daily services offered between Paris and Casablanca (with Air France and Royal Air Maroc) and other French cities including Lyon, Marseille, Bordeaux, Nantes, Basel-Mulhouse, etc. ". French MICE groups stay for 2 to 3 nights, compared with at least 4 nights for groups from more distant destinations, such as the United States, the Middle East or China. Some companies bring together employees from their various subsidiaries around the world. "says Jacques Claudel, Managing Director.
Mazagan benefits from the wide range of services offered by Casablanca's Mohamed V airport, which has opened routes to the USA, Canada, Brazil and China. " We are dependent on air links. The opening of the Sao Paulo in 2024 has led to an explosion in applications from this country "he says with satisfaction. And he adds that " MICE accounts for 30% of activity over the year, with a high volume from September to mid-December, then from January to mid-July excluding school holidays. ". The advantage is that this region of Morocco enjoys a temperate climate all year round, with no real heat peaks.
A Moroccan palace with 500 rooms and suites
Awarded the title of "Morocco's Leading Mice Hotel" at the latest World Travel Awards, the Mazagan Beach & Golf Resort welcomes both management committees and operations bringing together up to 1,200 participants. Its strength lies in the unity of its location, thanks to its hotel capacity of 500 comfortable rooms (from 42 m2) in Arab-Moorish style, with its facilities and range of activities on a 250-hectare estate.
From the moment you arrive, the hotel captivates visitors with its Moroccan palace architecture, showcasing Moorish craftsmanship through its zellij walls, copper lamps, finely carved stucco and wooden moucharabieh. Gastronomy is one of Mazagan's strong points, with no fewer than 11 restaurants, including several tasty eateries such as Bushra, with its Middle Eastern flavours, and Buddha-Bar Beach, with its all-Asian menu. Businesses can change cuisine and décor at every meal. There are also private dining options for groups of all sizes, and original experiences such as Al Firma and its Moroccan evenings in a tent for 120 guests. " Mazagan can host several events simultaneously, using our venues alternately "Sophie Leroy, the school's Sales and Marketing Director.
A large plenary hall with modular seating for up to 1300 people
Comprising 8 rooms, including a ballroom that can accommodate up to 1,300 people in a theatre and 1,100 for a banquet, the conference centre covers an area of 2,000 m2. After renovating the rooms during the Covid epidemic, the Kerzner group (Atlantis, One&Only...), which owns the hotel, plans to refurbish this area dedicated to business tourism in the summer of 2026, with a refresh of the decor and carpets. " 2000 m2 It may not seem like a lot of space, but Mazagan offers great outdoor possibilities, such as the Buddha-Bar Beach terrace facing the sea, the installation of a crystal marquee or the use of a large grassy esplanade that can accommodate a thousand people. "says Sophie Leroy. The different suites from 84 to 340 m2 can be used as sub-commission rooms, meeting rooms or cocktail lounges.
A choice of team-building activities and excursions
On the team-building side, in addition to the traditional treasure hunts and beach Olympics, Mazagan offers around twenty activities, with golf at the top of the list thanks to its 18-hole course designed by the famous South African player Gary Player. The resort also has a go-kart track, a riding school, a surfing school, the longest zip line in Morocco, a climbing wall and football, tennis and pickeball pitches. It also offers cookery classes, yoga, quad biking, paintball, archery, laser tag and mountain biking, not forgetting a wellness break within the walls of its magnificent Spa with 10 treatment rooms and a hammam with a typically Moroccan decor.
The cultural side has not been forgotten, with excursions to discover Casablanca, starting with Azemmour and El Jadida, just 5 and 20 minutes from the hotel respectively. These towns are characterised by the old-fashioned beauty of their old kasbahs, hidden away in the heart of citadels built in the 16th and 17th centuries.th century, during the Portuguese domination of the coast. Solid walls, bastions, various religious buildings and old, elaborate porches still bear witness to this rich past. The courtyard of Azemmour's former harbour master's office is regularly used for company parties.
A commitment to corporate social responsibility (CSR)
CSR is an important issue at Mazagan, which has been awarded Earth Check certification. which puts people and the environment at the heart of its priorities "says Jacques Claudel. A training centre for young people from the region in the hotel and catering trades opens the door to a wide range of jobs within the hotel complex. Water, a rare commodity in Morocco, is then treated and recycled to water the estate in general and the golf course in particular. The hotel also reconditions its soaps and produces its own compost to enrich its plantations and also to improve the crops grown on neighbouring farms. CSR also irrigates several activities, such as planting vegetation, cleaning up the beach and the adjacent eucalyptus forest, and distributing foodstuffs in association with a local humanitarian association.
In 2030, Mazagan should benefit from Morocco hosting the Football World Cup, with one or two foreign teams expected to come to the city. In anticipation of this global sporting event, the kingdom is committed to extending the Tangier-Casablanca TGV line. to Marrakech with the construction of a station and a 'green' urban centre at the gateway to the resort.
