"No island in the world offers so many contrasts": Pascal Viroleau, Ile de la Réunion Tourisme

How important is the incentive on the island?

Pascal Viroleau : Business tourism accounts for 9.5 % of tourism in Réunion. Incentives currently account for only a small part of this figure, but we are working to develop this type of event. Réunion is still a little-known destination in this field, even though it has excellent air links from Paris and the provinces, safety conditions equivalent to those in mainland France and a wide range of activities and accommodation on offer.

So what is it that attracts incentive organisers to the island?

P. V. : The search for thrills, for exceptional sites, for programmes off the beaten track. You need to be constantly surprised, and that's not difficult on Réunion. Landscapes, biodiversity, ethnic and cultural diversity: no island in the world offers so many contrasts in such a small area. With hiking, canyoning, rafting, deep-sea fishing, climbing, diving, surfing and kitesurfing, Réunion Island is a life-size playground for thrill-seekers, with professionals guaranteeing the best service. The island's other great asset is its authenticity and traditions, which are deeply rooted in Réunionese culture. Ethnic diversity is one of the island's strengths. Throughout the year, religious and non-religious festivals of the different communities are celebrated with respect. During your visits, you can discover a Christian church, a Hindu temple, a mosque, an African or Madagascan place of worship...

What types of group is this offer aimed at?