Accor is nurturing its relationships with decision-makers in the MICE segment. The French group is now a partner of Uniceo (United Networks of International Corporate Event Organizers),
presented as the only international not-for-profit association bringing together decision-makers in charge of events representing major international companies and associations.
Within this network of meetings and exchanges, organised as a think tank, Uniceo counts among its 2,500 members senior clients for events - Communications and Marketing Departments, among others - who have a keen interest in the event. from major companiesMost of them have more than 5,000 employees. They include representatives from companies such as AXA, Airbus, Bayer, BNP, Cap Gemini, L'Oréal, Nestlé, Siemens and Société Générale, as well as Coca Cola, General Electric, Microsoft and Samsung. These are all key accounts to which Accor will have more direct access through this partnership, which aims to strengthen the Group's position in the meetings and events segment.
" Working with the community of event organisers will provide us with important information to help us design initiatives that enhance the hotel experience organisers of corporate events "commented Meenaz Diamond, Accor's Senior VP Meetings & Events. Uniceo, through its Managing Director Laurent Fuchs, said " honoured to be selected as one of their international partners. This partnership provides our association with new resources, and our members with global expertise on hundreds of venues for their events. ".
Accor thus becomes the association's hotel partner, succeeding Marriott, which has been the partner for the last six years. Uniceo's other partners include one of the key players in technologies applied to meetings and events, CventBea World Festival, a key redneck in the global events community, as well as the Abu Dhabi Convention and Exhibition Bureau, since last June.
