The changeover was in the making since February and the announcement by the Accor Group of the launch of the new loyalty programme Allwhich will replace Club Accorhotels in the fourth quarter. With the end of the year approaching, this change of name is now effective. The accorhotels.com website was transformed into all.accor.com in the middle of last week. Since the start of the season, the name of accorhotels.com has been displayed on the jerseys of Paris Saint-Germain. All - for Accor Live Limitless - has become the sole brand for travellers, while the Accor group retains its corporate name.
The new digital portal All encompasses the whole of the Group's offering, over 4,000 hotels under 39 brands, of course, but also the entire meetingsthe restoration and the coworking with Wojo and Mama Works. The lifestyle dimension taken on by the loyalty programme, with the possibility of redeeming points for exclusive experiencesIn addition to the PSG partnership, the portal also features partnerships with American sports, events and gastronomy giant IMG, and show and concert organiser AEG, which owns the AccorHotels Arena in Paris-Bercy. All these events can be booked via the digital portal, along with sightseeing tours and access to private sales.
In a more traditional way, the programme features numerous partnerships allowing you to earn or use points acquired with players in the world of travel, starting with Air France as part of the crossover programme Miles+PointsTravellers can earn both points and miles when they travel or stay abroad. The 70 partners in the All programme include Qatar Airways, Hertz, Europcar, Paris Aéroport and the valet parking start-up Ector or Onepark car parks. Other partnerships in the field of mobility are also expected to be added.
In practice, the programme is subdivided into four statutes Classic, which simplifies procedures with online check-in and paperless check-out, as well as early access to private sales; Silver, accessible from €800 of expenditure or 10 nights, which adds a priority welcomeGold, available from €2,800 or 30 nights, guarantees a room available up to 3 days before arrival, with an upgrade if available, and the possibility of an early arrival or late departure. Finally, Platinum status - €5,600 spend or 60 nights - guarantees a room available up to 2 days before arrival and includes access to the executive loungesIf available, in addition to the upgrade to a suite night.
