Best Western is showing its colours by making 2012 "the year of the mobile". This slogan is already being put into practice with the launch of a new iPad application that optimises browsing by making full use of the tablet's screen size and various functions. In particular, the new iPad application features an intuitive map search to quickly identify special offers, and a geo-location option to find your establishment and calculate your itinerary. The launch of this mobile application is supported by a number of encouraging studies for Best Western: nearly 106 million European consumers are expected to own a tablet in 2016, compared with 30 million today, while Adobe points out that "iPad users spend an average of 20% more than web customers".
