Presented as fast and secure, the new Facebook application launched this week by Best Western allows travellers to make their reservations via the social network, even from their smartphone. The offer, launched in collaboration with the Usablenet platform, covers 4,100 of the group's establishments in around 100 countries. "It is imperative that we heed the call of our customers by making it easier for them to search, book and share their travel experience through their preferred channels," says Dorothy Dowling, Head of Marketing and Sales at Best Western.
