With the gradual upturn in international travel since 2023, China remains an attractive destination for hotel groups. Marriott recently announced a partnership with the Delonix group, which operates more than a thousand hotels in the country under a dozen brands. The plan is to affiliate around a hundred Grand New Century brand hotels to the Delonix group over the next few years. the Tribute Portfolio collection of Marriott. This will strengthen the American group's already robust presence in this key market.
In the same vein, IHG, which has more than 1,200 openings and projects underway in the Greater China regionsees franchising as a way of expanding its footprint. For example, it has set its sights on the 500 Holiday Inn Express establishments mark, largely aimed at local business travellers, as well as expanding its top-of-the-range brand in China. voco. New hotels expected this year include the Holiday Inn Express Shanghai Jing'an Temple and Shenzhen Futian Center, and the voco Lianyungang Haizhou Bay and Lianyungang Star of Haizhou Bay.
With the major metropolises already saturated, China's secondary and tertiary cities also offer IHG the opportunity toestablishing its luxury brands in new growth destinations These include Xiangyang in Hubei province, Zhengzhou in Henan and Taichung in Taiwan. All of these cities will soon be home to an InterContinental, while the Vignette Collection banner will float above the Hebei Grand Hotel in Shijiazhuang.
On track for new openings in China
Aimed at both local and international professionals, the British group is also focusing a large part of its development on major urban and rural centres. the main business locations. New Holiday Inns are expected to open this year near Shanghai Pudong and Guiyang airports, as well as next to Hangzhou's International Expo Centre. Hangzhou will also be home to lifestyle chain Hotel Indigo, in the Qianjiang business district.
Shanghai, China's leading business destination, will see IHG continue to expand its brand portfolio with the Voco Suites and EVEN Hotel Shanghai Hongqiao CBD, located close to the National Exhibition and Convention Centre and Shanghai Hongqiao Airport. However, if they want to combining business and pleasureAs long as they love winter sports, business travellers passing through Shanghai will find two amazing hotels, the Vignette Collection and Crowne Plaza Shanghai Snow World, within a complex dedicated to indoor skiing. For refreshing incentives and seminars.
