To announce information and news for 2025 from theIFTM, Laurence Gaborieauits Managing Director, had chosen the Embassy of the Dominican Republic, the destination which will be the guest of honour at the forthcoming trade fair to be held at Paris Expo from 23 to 25 September. " The momentum is very good. The 2025 edition is looking very promising with the presence of 1600 brands, including 10 new destinations20%, registrations were up by a thousand professionals compared to the same time last year, and a target of 34,000 visitorsa return to 2019 levels" she confides.
A number of areas are taking their place, including Europe, the 1st zone represented, but also Africa, Asia, the Middle East (with the return of Oman and Saudi Arabia), France and above all the United States. Business Club which will feature 8 exhibitors including British Airways, SNCF Connect, HRS Gmbh and Expedia. " You have to prepare for a trade show, adds Laurence Gaborieau. The Everywhere meeting platform will open in July, but I'd advise you to take some time out for impromptu meetings with exhibitors and to follow presentations and conferences." . Please note that the access codes for the platform will be supplied with the badge.
MICE and business travel conferences at the Club Affaires
Completely redesigned, the Business Club will be the setting for the presentation of barometers and a major programme of conferences in partnership with the AFTM. Tuesday's topics include "3 steps forward or 10 steps back, the true face of post-covid business travel" and "MICE, the end of a blind spot". On the following day, business visitors will be looking at "Inflation in business travel - suffering, compensating or transforming?" and "CSR in travel, between stated ambition and measured reality". On Thursday, other issues will be addressed with conferences on "Payment, the weak link or the keystone of business travel?" and "Can HR policy rewrite the rules of business travel?
Le business travel and MICE barometer will be presented on Wednesday in the Agora room. On the same day, GBTA will also be taking part, with a parallel programme covering topics such as "How to combine growth and reduction of carbon emissions", "Payment in the MICE sector - Challenges and sticking points - Solutions" and "Hotels: how to remedy leakage?
The impact ofartificial intelligence will also be discussed at length during this new edition. Laurence Gaborieau points out that " 25% of visitors come to the IFTM show for meetings related to business travel and/or MICE" . It should be noted that all the conference rooms will be equipped with a "silent room" system, using headphones to block out the background noise of the show.
Automatic exchange of exhibitor/visitor profiles
A new feature is the Colleqt system, which will enable visitors to scan information and new products on each stand using a QR Code. Visitors' contacts will be sent back to exhibitors. There will also be a new Sustainable Initiatives Village which will showcase initiatives to promote responsible tourism and mobility. On the programme: workshops, testimonials, exchanges of best practice... Not forgetting Stand Up for the Planet, original projects that will be staged and hosted by Jean-Pierre Nadir, the founder of the FairMoove group.
The MICE village, on the other hand, has been axed.with specific exhibitors returning to the France zone. Amusement parks, animal parks, leisure and cultural sites with significant MICE activity will be grouped together in this area dedicated to France. In the end, the optimistic director is hoping for a dynamic edition based on highlighting innovations in the tourism sector, the talents of tomorrow and cross-sector synergies. " Everything will be in place to facilitate exchanges and business between the various players present at the show." she concludes.
