" A collaborative workspace that enables SIA Group develop innovative ideas and co-innovate with external partners, start-ups, incubators and accelerators, enabling the SIA Group to fully embrace digitalisation and technology in all aspects of its business operations "This is the definition of KrisLabinaugurated a few days ago by Singapore Airlines executives. This new unit dedicated to innovation will focus on blockchain, artificial intelligence and data analysis, with particular emphasis on the use of virtual reality.
The airline clearly has big ambitions for its new high-tech structure, for which the Digital Innovation Blueprint, launched in 2018, has already paved the way. " The launch of KrisLab is an important milestone in our digital transformation journey and encapsulates our ambition to be the world's leading digital airline. "Goh Choon Phong, CEO of Singapore Airlines. " We are fully committed to further enhancing our digital capabilities by providing the right tools and infrastructure to enable staff to develop their ideas, as well as collaborating with external partners and start-ups to help address business challenges. "he adds.
