A French alternative to Uber, Bolt and others. By acquiring its competitor Marcel, LeCab intends to establish itself as a major player in the VTC and taxi market in France. The merger, which is expected to be completed rapidly, will create a group of nearly 18,000 drivers in 65 townsfor " more than a million users "according to the company. LeCab thus takes over from Renault and Ascom Invest, who were Marcel's main shareholders, the former from 2017 to 2020, before the owner of the BymyCar dealer network took over.
Between organic growth and acquisitions, LeCab is positioning itself as "a leader in its field". a player in the consolidation of the French VTC market" said Yves Weisselberger, Chairman of LeCab and former boss of KDS, in a press release. A recognised professional in the world of business travel, he embarked on the VTC adventure in 2012 with SnapCar. A VTC booking application dedicated to business travellers, which became the owner of LeCab in 2019.
While LeCab is targeting business customers, with the integration of its offer with the main corporate booking and expense management platforms, and its Le Cab Event solution, dedicated to events, the business dimension of this premium VTC platform will be strengthened. Following the acquisition of Marcel, LeCab will serve as a " very large companies such as Air France, Total and France Télévisions "and will also have a strong presence in the public sector with the Ministry of Justice, the SNCF, education authorities and the La Poste group"..
It should be noted that the two actors say they share " shared values and vision" including a minimum hourly income of 35 euros and a minimum charge of 10 euros per journeyBoth are higher than those set out in an agreement signed in December 2023 between VTC booking platforms and the organisations representing drivers.
