Jean-Marie Longin (American Express GBT): "Travel policy and the customer experience

"At the end of the day, it's the traveller who decides. But travellers tend to want to find the same booking experience, the best prices and the same exhaustive content in the professional world as in B2C. The idea is to provide them with all this, but in an organised way. Our platform deduplicates the different sources of content and transcribes the offers in a way that is intelligible to the traveller. This is so that they can find their way through the hotel maze and find it worthwhile using the Amex GBT solution, which also integrates the travel policy. We highlight the lowest logical rate, according to the rules defined by the buyer, for example the hotels in the programme first or the most competitive price within a 5 km radius. "