What are the different stages in the process of opening a new line?
MR S. - The first step is to undertake detailed modelling with an accurate assessment of demand. Next, the airline will study the regulations and commercial arrangements. Then it will examine the support of airports and institutional authorities for such a route and the resources needed to establish the new route. Finally, regulatory approvals and aircraft slots will be examined. Once approved, the flights will then be marketed.
How long does it take until final approval?
MR S. - It generally takes between six months and two years to establish a new route. International routes take longer because of the regulatory, operational and commercial arrangements required. The timetable for opening depends on the destination country and existing inter-country agreements. Another key factor in approving a route is the availability of airport slots, which can be limited at congested airports such as Sydney or London.
What were the most important criteria for the London-Perth route?
MR S. - Aircraft technology for this route was a key consideration. The integration of the Boeing 787 Dreamliner into our fleet has made this launch possible by providing a direct link between the UK and Australia for the first time.
How do new aircraft help assess the potential of a new line?
MR S. - Qantas has always been a pioneer in the use of aviation technology to serve our network. Historically, aircraft such as the B747-400ER have enabled us to fly passengers from Los Angeles to Melbourne non-stop, as the Dreamliner does today on London-Perth. We have also launched a challenge to manufacturers Airbus and Boeing, better known as "Project Sunrise", to produce an aircraft capable of flying non-stop from the east coast of Australia to New York or London...
Is prestige still taken into account when opening a line?
MR S. - Above all, airlines are looking for itinerary opportunities based on customers' wishes. This makes good business sense and helps to build a solid network.
Also in this dossier: The great lottery of overhead lines
