It is the second most developed brand in the Marriott International portfolio. Positioned in the mid-range segment, Fairfield by Marriott has 1,230 hotels open worldwide, representing more than one eighth of the American group's total portfolio. And yet, astonishingly, it was still unknown in Europe or the Middle East. But its absence from such important markets will soon no longer be the case.
Marriott has just announced a number of developments for 2023-2024. " We are delighted to launch Fairfield by Marriott in Europe and the Middle East, continuing the growth of this recognised brand." said Eric Jacobs, Senior Vice President and Global Head of Marriott's Limited Service Brands. With flexible social spaces, comfortable rooms and a Social Market restaurant offering snacks and takeaways 24 hours a day, complemented in some hotels by a selection of hot and cold dishes, Fairfield is the embodiment of the Marriott brand. functional and practical accommodationA perfect location for business trips.
To enter these new markets, the design concept has been adapted with a Scandinavian-style aesthetic in EuropeIn the Middle East, the establishments will feature elements that are essential in the region, such as prayer rooms and Qibla signs. " The brand's launch in Europe and the Middle East was carefully thought out for each market" said Satya Anand, President of the Europe, Middle East and Africa region.
The first cities to discover Fairfield by Marriott's offer will be Amsterdam and Copenhagen with two openings planned for the third quarter of 2023. In Amsterdam, Marriott has found a prime location for travellers, proximity to Schiphol airportwith a 175-room hotel. In the Danish capital, the hotel is part of the sustainable revitalisation of the former industrial district of Nordhavn, not far from the city centre. All in a dual-brand complex with a 234-room Fairfield associated with an 81-key establishment of the long-stay Residence Inn brand.
In 2024, the brand is due to make its Swiss debut in the spring, in Zug, but also and above all in Bordeaux at the end of the year. As in Amsterdam, the 191-room establishment will be ideally located for business travellers, just a stone's throw from Bordeaux-Saint-Jean station.
As far as the Middle East is concerned, two mega hotels are planned in Mecca in Saudi Arabia, the 2,600-room Fairfield by Marriott Makkah Al Naseem and the 1,376-room Fairfield by Marriott Makkah Ibrahim Al Khalil Road.
