"Canadians' purchasing power is increasing and the cost of living remains attractive".
Is there a potential market for top-of-the-range French products in Canada?
Adrien Dubourg - Canada is one of the G8 countries least affected by the crisis, with a solid financial position and sound fiscal and social measures. With the start of a recovery in US consumer spending, the country has also returned to positive growth. Canada therefore remains an attractive country for French luxury companies. At the same time, it represents a significant gateway to the North American market as a whole.
What sectors is Canadian demand moving towards?
A. D. - Canada's population is characterised by its great cultural diversity. Cities such as Vancouver, Calgary and Toronto are growing. They are investing in new technologies, scientific research and the production of consumer goods. Canadians' purchasing power is increasing and the cost of living remains attractive compared with other G8 countries. What's more, Canada is currently negotiating a trade agreement with the European Union.
What advice would you give to a French company looking to set up in Toronto?
A. D. - Toronto offers strong economic potential, with a powerful financial district and a vibrant entrepreneurial scene. Creating a partnership with an existing sales network or with another French company is a good idea. Depending on the sector of activity, the provincial government offers financial assistance and advisory services. The tax and legislative framework and the special features of the Canadian market are a great asset.
