Accor

Do what we do well, but do it even better: this philosophy underpins the future activity of Accor's new Premium, Midscale and Economy (P&ME) division, which brings together the brands that have made the group's history. And which, including Ibis, Novotel, Pullman and Mercure, still generate a large proportion of sales...

"The job is done. Now it's a question of delivering results", concluded Accor CEO Sébastien Bazin. At its Investor Day, the French group unveiled to the financial community the opening of a new chapter in its growth, symbolised by a new organisation that will consolidate the group's far-reaching transformation while...

After establishing itself on the banks of the Seine as part of the metamorphosis of the Cité Morland into a lifestyle centre, the SO/ brand is now part of another ambitious urban project, that of Uptown Dubai. The new southern gateway to the city, just a few minutes from Zayed Road and Jumeirah beach, the SO/ brand is part of another ambitious urban project, that of Uptown Dubai.

In recent months, a host of new long-stay brands have been launched in the United States, by Marriott, Hilton and Hyatt. Do you see the same opportunity for the development of this segment on this side of the Atlantic? Xavier Desaulles - The potential is there. The market opportunity in Europe is strong if we...

While Accor, through its partnership with PSG and its involvement in hospitality for the Paris 2024 Olympic Games, is flying the flag for French sport, other groups are also involved in the French sporting world in a more discreet way. Marriott, which shares Accor's concept of building loyalty by offering exclusive experiences to its customers, is one of the most...

Promoting your image through a global star. It's easy to imagine how pleased Accor's marketing managers were when it was announced that Lionel Messi would be joining Paris Saint Germain in 2021. As the club's shirt sponsor for the last two years, the French hotelier was already seeing the reputation of ALL, its new loyalty programme, being raised...

Announced at the beginning of 2019, at the same time as PSG's shirt sponsorship, the details of the ALL loyalty programme were not actually presented until the end of 2019, in December. In other words, a few weeks before the start of the pandemic. Has its growth been affected? Mehdi Hemici - Indeed, we were completely...

For many travellers, especially business travellers, this service could not be more practical: they no longer have to worry about their luggage and can move freely around the city before catching their plane. Since 5 June, the Accor group has been working with start-up Alltheway to make it possible to check in...

A megahub is expected in Riyadh, capable of accommodating 120 million passengers; a futuristic gigaville - NEOM - is being prepared on the shores of the Red Sea, presented as 100% sustainable; urban districts beyond all superlatives; tourism developments galore: Saudi Arabia is teeming with projects to give substance to its...

Accor's desire to see all of its 5,400 hotels eco-certified is no mystery, with this objective having been announced for 2026. To accelerate the sustainable transition of its network, the group is now committed to making it easier for 100% of its hotels to obtain certification. The French hotel operator has just signed two international partnerships...

Marriott International has remained firmly attached to its position as the world's leading group, acquired since the takeover of Starwood in 2016. With one and a half million rooms at the end of last year, and still growing, the American hotelier is well ahead of Hilton and China's Jin Jiang, the other two groups with one million rooms in...

The Hoxton hotels are doing their bit to encourage sustainable travel. With the environmental impact of rail travel well established, the upmarket brand from Ennismore, Accor's lifestyle hotel subsidiary, is launching The Good Rate. They are offering their customers discounts of 20 euros, pounds or dollars, so that they can travel more...

Just launched in Berlin, the lifestyle brand The Hoxton is also taking to the skies of Brussels, having recently set up shop on the 22 floors of the former IBM headquarters. A Brutalist-style office tower revisited as a hotel, The Hoxton's regular design studio, AIME Studios, plays on the seventies atmosphere and the volumes of the building to...

The Mondrian brand is set to almost triple its number of hotels by 2025. With eight hotels around the world - in Los Angeles, Miami, New York, London, Doha and Seoul, as well as Cannes and Mexico City - this top-of-the-range lifestyle brand is looking forward to fourteen more. Taken over by Accor in...

After Rennes last March - and before Nice in 2024 - Mama Shelter is continuing its expansion in France's major provincial cities, with an opening announced for Dijon in July. Already present in Bordeaux, Lille, Lyon, Marseille and Toulouse, the lifestyle brand launched by the Trigano family and now part of the Mama Shelter network, has...

The Hoxton lifestyle brand is officially entering Germany with its first hotel in Berlin. Located in West Berlin's Charlottenburg district, the hotel reflects the golden age of 1920s Berlin in its own way. Art Nouveau spirit in the rooms, Art Deco lighting, vintage furniture, Bauhaus works of art, murals inspired by...

Hotel groups have been putting Mexico at the top of their list of priorities recently. Marriott, in particular, has just taken a major step forward by finalising the acquisition of Hoteles City Express, one of the leading local players in the mid-range hotel sector. Announced at the end of last year, the deal gives Marriott a...

Swissôtel has returned to its flagship hotel in Beijing, one of the doyens of international chain hotels in the Chinese capital. Opened in 1991, the Swissôtel Beijing Hong Kong Macau Center was also one of the key establishments during the 2008 Olympic Games for welcoming officials and the media. And this...

Stress or burn out, obesity and diabetes: the ravages of an active, sedentary lifestyle take their toll on both physical and mental well-being. In study after study, the WHO has noted the damaging effects of physical inactivity, while public authorities have been extolling the virtues of sport for health for many years. A message that was received well before the pandemic...

For France's leading apartment hotels, the time has come for segmentation. Both Appart'City and Adagio have redesigned the architecture of their offer around three clearly identified ranges, positioned respectively in the budget, mid-range and top-of-the-range segments. While Adagio Access remains the entry-level range for the subsidiary...