Accor

What is the new sales organisation of the Accor group, which is now split into two divisions, one covering economy, mid-range and premium hotels and the other luxury and lifestyle segments? Sophie Hulgard - First of all, our sales department is one of the only ones to have a scope that covers all of the Accor Group's...

Accor is continuing to strengthen its position as hotel leader in Eastern Europe, particularly in Poland, where the French group has just opened an ibis Styles near Warsaw's Frédéric Chopin airport. With 124 rooms and meeting rooms, the hotel offers, as is customary for the budget brand, a themed design, this time...

Dijon a few weeks ago, soon Nice, Dubai, Los Angeles, Singapore... Mama Shelter is not exclusive in its development between the major French cities and the world's metropolises. Affordable prices, friendly restaurants, original decor and a festive atmosphere: the concept launched by Serge Trigano seems to be catching on everywhere, with 17 hotels now open...

With the return of business travel and major meetings in 2023, accompanied by growth in air capacity, the global hotel industry is back on track. This is borne out by the figures presented by research firm STR at the Global Meeting Exchange event, recently organised by Accor. Last May, the...

This is now a well-established event. Since the upheaval caused by the Covid crisis, Accor has been going out to meet its corporate clients, bringing together European leaders in the technology, legal, energy, engineering and pharmaceuticals sectors for the Masters of Travel. Held this year in Brussels, this advisory board...

Just announced in Lyon, with the opening of a hotel in the Croix Rousse district next September, the Tribe brand will continue to expand in Europe and elsewhere. Launched by Accor in Australia in 2017, the budget lifestyle brand now has around ten establishments around the world. These include the...

Marguerite de Valois - the famous Queen Margot, made famous as much by history and her marriage to Henri IV as by being played by Isabelle Adjani - took refuge here to escape the plague raging in Paris. Situated in the hills above Issy-les-Moulineaux, the site was long used as a monastery, housing a convent for centuries...

This is not loyalty. Ennismore, by naming its new programme "Dis-loyalty" - accentuated by the crossed-out word "loyalty" - is showing its colours. In keeping with the spirit of its establishments - Mama Shelter, Hoxton, Mondrian and others - Accor's lifestyle hotel subsidiary could only have taken an offbeat approach to loyalty.

The Mercure family of brands - the brand itself and its upmarket Grand Mercure variant - is set to double its offering in Japan. As part of a partnership with Japan Hotel Reit Advisors (JHRA), Accor will take over the management of 23 hotels under the Daiwa Resort banner located in emblematic locations across the country,...

With brands such as Pullman and Fairmont designed for major corporate meetings, and others such as MGallery more suited to smaller seminars, and some such as Sofitel for 'hand-crafted' MICE, the Accor group's range of brands opens up a wide range of possibilities for event organisers. The Global Meeting Exchange event, organised this year at the...

Singapore has two new addresses for business travellers who love chic, designer hotels. The Mondrian brand, which is part of Ennismore, Accor's lifestyle hotel subsidiary, has just set up in the heights of Chinatown, in the Duxton Hill district. Close to the Central Business District, Duxton Hill, once an underworld area, has become the place to...

The Tribe brand will be adding a new hotel in Lyon at the end of the summer, its 6th establishment in France and the 11th in the world for this lifestyle brand from the Accor group. As in the Batignolles and Saint-Ouen districts of Paris, Tribe will be setting up in a place that reflects its image, lively and bohemian, the...

Present in many German cities, as well as Paris, Florence and Copenhagen, 25Hours is continuing its expansion outside Europe. After Dubai, the lifestyle brand will be setting up in Jakarta by the end of the year. To make its entry into the Indonesian capital, the brand created by Christoph Hoffman and gradually absorbed by Accor from the beginning of...

Fairmont Hotels is extending its castle life in the British Isles. Alongside the Savoy in London, one of its main flagships along with the Plaza in New York and the Peace Hotel in Shanghai, the luxury brand could already boast some fine resorts nestling in vast estates with manicured lawns, such as the Fairmont...

Do what we do well, but do it even better: this philosophy underpins the future activity of Accor's new Premium, Midscale and Economy (P&ME) division, which brings together the brands that have made the group's history. And which, including Ibis, Novotel, Pullman and Mercure, still generate a large proportion of sales...

"The job is done. Now it's a question of delivering results", concluded Accor CEO Sébastien Bazin. At its Investor Day, the French group unveiled to the financial community the opening of a new chapter in its growth, symbolised by a new organisation that will consolidate the group's far-reaching transformation while...

After establishing itself on the banks of the Seine as part of the metamorphosis of the Cité Morland into a lifestyle centre, the SO/ brand is now part of another ambitious urban project, that of Uptown Dubai. The new southern gateway to the city, just a few minutes from Zayed Road and Jumeirah beach, the SO/ brand is part of another ambitious urban project, that of Uptown Dubai.

In recent months, a host of new long-stay brands have been launched in the United States, by Marriott, Hilton and Hyatt. Do you see the same opportunity for the development of this segment on this side of the Atlantic? Xavier Desaulles - The potential is there. The market opportunity in Europe is strong if we...

While Accor, through its partnership with PSG and its involvement in hospitality for the Paris 2024 Olympic Games, is flying the flag for French sport, other groups are also involved in the French sporting world in a more discreet way. Marriott, which shares Accor's concept of building loyalty by offering exclusive experiences to its customers, is one of the most...

Promoting your image through a global star. It's easy to imagine how pleased Accor's marketing managers were when it was announced that Lionel Messi would be joining Paris Saint Germain in 2021. As the club's shirt sponsor for the last two years, the French hotelier was already seeing the reputation of ALL, its new loyalty programme, being raised...