Accor

"A symbol of 21st century hospitality in one of the world's finest urban development projects": this is how Sheikh Nawaf bin Jassim bin Jabor Al Thani, Chairman of Katara Hospitality, described the spectacular Fairmont and Raffles hotel project due to open in Lusail, Qatar, in 2022, just one year before the...

A few days after announcing the opening of a future four-star long-stay establishment in Boulogne-Billancourt, Adagio is unveiling a new project in Saint-Nazaire for its three-star Adagio access brand, with the franchise takeover of an establishment launched in January 2016. The Aparthotel Adagio access Saint-Nazaire is due to open in May 2021, and for the occasion its 80 flats will be...

It's no secret, given the multitude of recent announcements: Accor has made lifestyle and the very high end of the market the spearheads of its development. This strategy is being deployed around the world, but is also taking shape in Paris, where, paradoxically, the French group's luxury offering is...

In the wake of the pandemic, contactless technology has become de rigueur at every stage of the traveller's journey. With this in mind, Accor is announcing the roll-out of the "Accor Key" digital key in all its hotels. By downloading the dedicated application onto their smartphone, travellers will be able to receive their hotel key on arrival.

Accor is strengthening its lifestyle positioning with the signing of a partnership with an innovative new brand, Faena. A few weeks after announcing its alliance with Ennismore, designed to create the world's largest operator of this trendy offering, the French hotelier is forging closer ties with a player renowned for its concept combining artistic spaces, residences and...

Accor has added a fourth Pullman to its offering in the United Arab Emirates following those in Dubai Deira Creek City Centre, Dubai Jumeirah Lakes Towers and Sharjah. Located in Business Bay, one of the emirate's main business districts, the Pullman Dubai Downtown is close to the Dubai International Financial Centre and the...

Already announced in Melbourne, 25hours is doubling down on the Australian market with the arrival of a new address in Sydney. This 105-room hotel is expected to open on Oxford Street by the end of next year. It will occupy a former theatre, inaugurated more than a century ago. In keeping with its lifestyle positioning, 25hours is set to offer a...

New Sofitels in Seoul, Hangzhou and Adelaide, the Fairmont brand expected in Los Angeles, Seoul and near Dublin, the Mondrian lifestyle brand being set up in London: 2021 will be a year of new luxury and lifestyle hotels for the Accor group. "Despite the delays and temporary closures we have experienced...

Launched in 2019 in Beaune by the Accor group, the Greet brand has just rolled out its sustainable, designer concept in Lyon. Following openings in Marseille Centre Saint Charles and Marseille Provence Aéroport, the budget brand has set up shop in another key thoroughfare for business travellers, just two minutes...

The Accor group has just made official the Russian ambitions of the Raffles brand. The brand is preparing to make its big debut in Russia, with the opening of the Raffles Moscow hotel, scheduled for the second half of 2022. The new luxury hotel will be located right in the heart of the capital, next to the Kremlin - with its...

It's already clear: hybrid meetings are driving demand in the MICE segment. According to a study carried out for the Accor group last July, 69 % of customers questioned in Europe were planning to organise events that were half virtual and half face-to-face in 2021. In fact, with travel constraints adding to the health situation, large companies...

It's probably a coincidence, but it shows the growing interest of hotel groups in long-stay accommodation in the current climate. A few days after the Radisson group announced that it was doubling its range of flats by 2025, Accor launched its "Apartments & Villas" website. With over 50,000...

Lifestyle über alles. Accor had already made contemporary and design hotels its main focus. The French group has made no secret of its ambitions for growth in this buoyant segment for travellers. This strategy took the form of investments in innovative brands such as Mama Shelter, 25hours and 21c Museum Hotels, as well as a stake in the...

Do you think the current crisis will have a lasting impact on business travel? Audrey Serror - The announcement of a potentially effective vaccine opens up positive prospects, which we didn't have until a few days ago. We are undoubtedly moving towards an end to the health crisis next June, as Emmanuel Macron had said. However...

A top destination for business travellers and a brand renowned in the upmarket hotel segment: the marriage between So/ and Moscow was inevitable. It will be celebrated in 2023, with the inauguration of the SO/Moscow in the Dorogomilovo district, just two minutes from Kutuzov Avenue, five years after...

Business travellers who need to get around despite the confinement will be able to take advantage of the offers and benefits reserved for customers of the HCorpo hotel reservation centre by becoming a member of the ALL-Accor Live Limitless loyalty programme. New members who join the programme before the end of the year will receive 500 "Reward...

Launched by Accor last April as part of its enhanced health protocols, the ALLSAFE programme, based on standards developed by Bureau Veritas, has already been widely deployed, with 95 % hotels worldwide having implemented it. The hotel group has also announced that 65 % of its addresses have been certified under this label...

Does this back-to-school period, which traditionally marks the return of business customers, meet your expectations in the current climate? Agathe Fabron - While secondary destinations performed well this summer, Paris and the major cities suffered overall. With the end of the summer holidays, business customers should in theory have replaced tourists...

The fruits of the partnership between Accor and the American group sbe, in which the French hotel operator has a 50 % stake (%), are beginning to materialise. After announcing in January the arrival of the Mondrian brand in Europe, in Bordeaux and Cannes, this lifestyle brand has just opened its first hotel in Asia-Pacific, in Seoul. Located in...

"The shock to our industry is unprecedented and unprecedentedly violent". Sébastien Bazin, CEO of Accor, can't help but notice the impact of the pandemic on tourism in general, and on his hotel group in particular. Indeed, for the first half of the year, revenue per room (RevPAR) fell by...