Accor

It's already clear: hybrid meetings are driving demand in the MICE segment. According to a study carried out for the Accor group last July, 69 % of customers questioned in Europe were planning to organise events that were half virtual and half face-to-face in 2021. In fact, with travel constraints adding to the health situation, large companies...

It's probably a coincidence, but it shows the growing interest of hotel groups in long-stay accommodation in the current climate. A few days after the Radisson group announced that it was doubling its range of flats by 2025, Accor launched its "Apartments & Villas" website. With over 50,000...

Lifestyle über alles. Accor had already made contemporary and design hotels its main focus. The French group has made no secret of its ambitions for growth in this buoyant segment for travellers. This strategy took the form of investments in innovative brands such as Mama Shelter, 25hours and 21c Museum Hotels, as well as a stake in the...

Do you think the current crisis will have a lasting impact on business travel? Audrey Serror - The announcement of a potentially effective vaccine opens up positive prospects, which we didn't have until a few days ago. We are undoubtedly moving towards an end to the health crisis next June, as Emmanuel Macron had said. However...

A top destination for business travellers and a brand renowned in the upmarket hotel segment: the marriage between So/ and Moscow was inevitable. It will be celebrated in 2023, with the inauguration of the SO/Moscow in the Dorogomilovo district, just two minutes from Kutuzov Avenue, five years after...

Business travellers who need to get around despite the confinement will be able to take advantage of the offers and benefits reserved for customers of the HCorpo hotel reservation centre by becoming a member of the ALL-Accor Live Limitless loyalty programme. New members who join the programme before the end of the year will receive 500 "Reward...

Launched by Accor last April as part of its enhanced health protocols, the ALLSAFE programme, based on standards developed by Bureau Veritas, has already been widely deployed, with 95 % hotels worldwide having implemented it. The hotel group has also announced that 65 % of its addresses have been certified under this label...

Does this back-to-school period, which traditionally marks the return of business customers, meet your expectations in the current climate? Agathe Fabron - While secondary destinations performed well this summer, Paris and the major cities suffered overall. With the end of the summer holidays, business customers should in theory have replaced tourists...

The fruits of the partnership between Accor and the American group sbe, in which the French hotel operator has a 50 % stake (%), are beginning to materialise. After announcing in January the arrival of the Mondrian brand in Europe, in Bordeaux and Cannes, this lifestyle brand has just opened its first hotel in Asia-Pacific, in Seoul. Located in...

"The shock to our industry is unprecedented and unprecedentedly violent". Sébastien Bazin, CEO of Accor, can't help but notice the impact of the pandemic on tourism in general, and on his hotel group in particular. Indeed, for the first half of the year, revenue per room (RevPAR) fell by...

Mama Shelter is adding a thirteenth address with a new hotel in Luxembourg. A destination that might not seem to fit in with the lifestyle positioning of the brand founded by the Trigano family, and which contrasts with the other cities where Mama Shelter is established, such as Los Angeles, Rio de Janeiro, London, Prague and Paris. And yet......

The Tribe family of hotels is about to grow. After a first establishment unveiled in March 2019 in Perth, Australia, the Accor group's new lifestyle brand is taking off with several openings expected in the coming months, notably in France. First and foremost, Paris will be the first city in Europe to offer the concept, with the...

Will the new phase of decontamination announced on Sunday by the French President speed up the recovery of your hotels? Franck Gervais - Today, half of our hotels in France are open. And we're reopening at a significant rate, with 70% of our hotels worldwide expected to have opened by the end of the year.

"To find out the dish of the day, scan the QR code". Adding to the multitude of functions it already fulfils, the smartphone is now being enriched with a new function, that of maître d'. While the cards and menus passed from hand to hand between diners could fall victim to the pandemic, the service should tend...

With the gradual deconfliction of borders across Europe, the rise of air and rail travel, and the reopening of borders within the Schengen area, the hotel industry is seeing the prospect of a return in business and leisure travel, albeit a slow but expected recovery. And while not all hotels have closed their doors...

Accor has entered into a partnership with the insurer AXA to offer medical assistance in its 5,000 hotels worldwide. From next July, the hotel group's customers will be able to access the medical services offered by AXA Partners, AXA's international entity specialising in assistance services, travel insurance and credit insurance. Travellers will benefit from AXA's innovative...

How did the Wojo sites cope with this period of confinement? Stéphane Bensimon - Our sites remained accessible during the lockdown, but without reception or catering services. However, very few people visited our sites, or just popped in to collect their things. That's all in the past...

Building confidence. While the resumption of activity in hotels and restaurants depends first and foremost on the decontamination measures put in place by governments, it will also depend on customers' confidence in their health and safety. "Now, more than ever, our employees, customers and partners need to be confident that their...

"Is there a doctor on board? It will probably be some time before we hear this urgent invitation from the captain of a commercial aircraft. As a result, Lufthansa has just released its employees who have undergone medical training so that they can volunteer for a specific job in a...

The business hotel of tomorrow? Frédéric Fontaine - It will no longer be just a functional hotel, but a place based on emotion and surprise. It will be a place for 'play', with a notion of appropriation and flexibility. For a long time, the hotel industry had a standardised brand approach that could be reproduced in large numbers. This has...