Accor

Mama Shelter is adding a thirteenth address with a new hotel in Luxembourg. A destination that might not seem to fit in with the lifestyle positioning of the brand founded by the Trigano family, and which contrasts with the other cities where Mama Shelter is established, such as Los Angeles, Rio de Janeiro, London, Prague and Paris. And yet......

The Tribe family of hotels is about to grow. After a first establishment unveiled in March 2019 in Perth, Australia, the Accor group's new lifestyle brand is taking off with several openings expected in the coming months, notably in France. First and foremost, Paris will be the first city in Europe to offer the concept, with the...

Will the new phase of decontamination announced on Sunday by the French President speed up the recovery of your hotels? Franck Gervais - Today, half of our hotels in France are open. And we're reopening at a significant rate, with 70% of our hotels worldwide expected to have opened by the end of the year.

"To find out the dish of the day, scan the QR code". Adding to the multitude of functions it already fulfils, the smartphone is now being enriched with a new function, that of maître d'. While the cards and menus passed from hand to hand between diners could fall victim to the pandemic, the service should tend...

With the gradual deconfliction of borders across Europe, the rise of air and rail travel, and the reopening of borders within the Schengen area, the hotel industry is seeing the prospect of a return in business and leisure travel, albeit a slow but expected recovery. And while not all hotels have closed their doors...

Accor has entered into a partnership with the insurer AXA to offer medical assistance in its 5,000 hotels worldwide. From next July, the hotel group's customers will be able to access the medical services offered by AXA Partners, AXA's international entity specialising in assistance services, travel insurance and credit insurance. Travellers will benefit from AXA's innovative...

How did the Wojo sites cope with this period of confinement? Stéphane Bensimon - Our sites remained accessible during the lockdown, but without reception or catering services. However, very few people visited our sites, or just popped in to collect their things. That's all in the past...

Building confidence. While the resumption of activity in hotels and restaurants depends first and foremost on the decontamination measures put in place by governments, it will also depend on customers' confidence in their health and safety. "Now, more than ever, our employees, customers and partners need to be confident that their...

"Is there a doctor on board? It will probably be some time before we hear this urgent invitation from the captain of a commercial aircraft. As a result, Lufthansa has just released its employees who have undergone medical training so that they can volunteer for a specific job in a...

The business hotel of tomorrow? Frédéric Fontaine - It will no longer be just a functional hotel, but a place based on emotion and surprise. It will be a place for 'play', with a notion of appropriation and flexibility. For a long time, the hotel industry had a standardised brand approach that could be reproduced in large numbers. This has...

Accor has entered into an international partnership with Visa to offer new payment options to members of the ALL-Accor Live Limitless programme. The hotel group's loyal customers will be able to apply for the ALL Visa payment card, which they can use in their everyday lives. This gives them the chance to earn more points than ever before.

By posing as revolutionaries in the travel industry, new entrants such as Airbnb and Uber have created expectations that are sometimes difficult to meet. Is "disruptive" a concept that can be applied ad infinitum? Not for sure. As proof, these inventive players are still groping their way in the field of customer loyalty. For example, Uber...

The 3,000th hotel is a symbolic milestone, illustrating Accor's leadership position in Europe, where the group now has 340,000 rooms in 39 countries, representing half of its global portfolio. By way of comparison, Marriott International, the world's leading hotel group, has only...

Why did you develop the Accor group's loyalty programme with ALL? Ian di Tullio - ALL is the everyday lifestyle companion that brings together all the benefits, services and experiences offered by the Accor universe: it goes further than a traditional hotel loyalty programme. We have changed the positioning of the...

The changeover has been in the works since February, when the Accor group announced the launch of the new All loyalty programme, which is due to replace Le Club Accorhotels in the fourth quarter. With the end of the year approaching, the name change is now effective. The accorhotels.com website was transformed into all.accor.com in the middle of last week....

Paris Expo Porte de Versailles, which embarked on a ten-year project in 2013 to present itself in all its splendour on the eve of its centenary in 2023, has just completed a project to open up to the city as well as to the latest trends, be they roof terraces, an urban farm or architectural gestures...

The cybersecurity of the leaders in the world of travel has once again been called into question. In December 2018, Marriott revealed that 500 million customers who had booked a hotel with the former Starwood group had had their data hacked. This time, it is the turn of a subsidiary of the Accor group, the Gekko group, to be...

Accor will finally be adding to its hotel offering in Singapore. Until now, the French group has been mainly present in the luxury segment, notably with the acquisition of Raffles and Fairmont, but also through three Sofitels - including Sofitel So Singapore. Out of 14 establishments, the luxury and premium segment includes eight hotels under the Raffles, Fairmont and Sofitel brands.

Named greet, Accor's new brand complements its lifestyle offering by recognising that "today, more than ever, travellers are demanding a quality hotel experience at an affordable price, while at the same time looking for meaning in their purchases and their relationship with the world"....

By incorporating lifestyle codes, those little things that make up contemporary everyday life and the plastic that goes with them, the long-stay hotel industry aims to appeal to an ever-growing proportion of travellers. Here it adds a touch of design, there a dash of technology and, recently, a lot of conviviality. "This is the axis around which the...