lifestyle

And that's four for Pestana CR7. Admittedly, the lifestyle brand is still a long way from reaching the 109-establishment mark, like the record number of goals scored in Cristiano Ronaldo's international career. But Portugal's most famous footballer can take pride in seeing the brand he co-owns with hotelier Pestana.... established in New York.

Of course, there's everything you could want on the Champs-Elysées, and soon even a citizenM. Expected to open on 1 September 2021, this fourth Paris hotel from the Dutch group specialising in affordable lifestyle hotels will be located on the corner of the famous Parisian thoroughfare, at 138 rue de la Boétie. After Paris-CDG, La Défense and...

Is the development of the Hilton Group, and all its brands, being held back by the crisis? David Heijligers - On the contrary. Despite this unprecedented crisis, Hilton has continued to grow, whether globally, in Europe or in France. Last year, which was a difficult year if ever there was one, we still managed to...

Marriott's lifestyle brand Moxy is continuing to expand in France. After Lille recently and Paris some time ago - at Bastille and Roissy-CDG - the brand is adding a new address in Bordeaux. For the occasion, this lively design chain has found a location to match its image, the Bassins...

A partner of the Accor group in a joint venture whose ambition is to become the world's leading player in lifestyle hotels, is developing its flagship brand The Hoxton with several openings announced in Europe over the next two years. [link-block prefix="Also worth reading:" post="64451"] Following the brand's recent arrival in Rome, several new...

It's a fact shared by all the major hotel groups: lifestyle is all the rage. Accor has made it a priority and intends to become the world's leading operator in this segment, Hyatt has made no secret of its ambitions either, while IHG is rolling out its upmarket Kimpton brand worldwide....

The Mondrian brand is preparing to make its return to London this July. After briefly presiding over the destiny of Sea Containers, a trendy hotel on the banks of the Thames, the lifestyle brand belonging to the Accor group - since its takeover of the American group sbe - is moving into a lively, creative district that reflects its image:...

Hilton is expanding its range of brands in Paris with its first Canopy hotel, a lifestyle brand that now has around thirty hotels worldwide. This move comes ahead of the arrival in the summer of another of the American group's brands, the Tapestry by Hilton collection, with the openings of the Belgrand Hôtel Paris Champs Elysées and the Hôtel Camille...

With the recent unveiling of Radisson Individuals and WorldHotels Crafted Collection, the hotel industry has two new examples of a trend that is now well established: 'light' brands. Most often christened 'collections' by hotel groups, these brands are both flexible enough to accommodate independent hotels keen to retain their own identity, and...

Initially scheduled for May, we will have to wait a few more weeks to see Mama Shelter take its first steps in Italy. The lifestyle chain, part of the Accor group, has just announced that Mama Roma will open its doors in July. The new Roman address is expected to be located in the Prati district, on the...

Already one of the best represented groups in Australia, Accor is set to expand its offering in Melbourne with, among other things, a Mövenpick due to open in May. The brand's second Australian establishment after the one in Hobart, this future top-of-the-range hotel is located at the junction of two of the main thoroughfares in the capital of...

Like other hoteliers, the Radisson group has announced its desire to increase the proportion of its offer aimed at long stays, particularly in Western Europe. This ambition is reflected in the opening of its first top-of-the-range aparthotel in Amsterdam. Located not far from the Amsterdam forest, but above all from the...

The German Ruby Hotels group is expanding its offering on its home turf. The lifestyle brand has just opened a new hotel in Frankfurt, adding to those in Düsseldorf, Hamburg and Munich, as well as in Vienna, to complement those already established in the German-speaking area. "Frankfurt, as a financial hub, is a prime location for Ruby, and an ideal place to...

The Wyndham group, one of the world's largest franchisors, is extending its Trademark Collection in Europe with the opening of a new establishment in Brussels, expected in March. The Hôtel Avenue Louise Brussels, located just off the Belgian capital's main shopping street and easily accessible from the Gare du Midi station, has been selected as one of the...

Innside by Melia, the Spanish group's lifestyle brand, will be making its debut in Madrid early next spring. Everything is in place to make this new hotel a trendy spot in the Spanish capital: its location on Madrid's main thoroughfare, Gran Via, and its proximity to one of the city's most fashionable districts,...

Rome, the sole object of their assent. Some of the finest names in luxury and lifestyle hotels have all made a date to visit the Italian capital. The latest announcement, and not the least, is that Accor will be bringing to life a project for the Orient Express, the legendary name used in partnership with the SNCF to develop exclusive hotels,...

In Hamburg, it will be no more and no less than the architectural counterpart to its emblematic concert hall designed by architects Herzog & de Meuron. The Elbphilarmonie, until now the flagship of the HafenCity urban project, will soon be joined by another focal point of this business district, the Elbtower. The future tallest building...

Patrick Mendes has been in charge of Accor's international sales for some time, before taking over as head of the hotel group's operations in Latin America. He is now heading up a new division which, for the first time, brings together the Sales, Distribution, Marketing and Loyalty divisions. As part of his duties, Patrick Mendes also oversees the eight regional hubs recently created by Accor...

It's no secret, given the multitude of recent announcements: Accor has made lifestyle and the very high end of the market the spearheads of its development. This strategy is being deployed around the world, but is also taking shape in Paris, where, paradoxically, the French group's luxury offering is...

Accor is strengthening its lifestyle positioning with the signing of a partnership with an innovative new brand, Faena. A few weeks after announcing its alliance with Ennismore, designed to create the world's largest operator of this trendy offering, the French hotelier is forging closer ties with a player renowned for its concept combining artistic spaces, residences and...