Home Related key words MICE

MICE

Paris: a Radisson Blu hotel in the Triangle Tower

The top-of-the-range Radisson Blu brand has found a new place of choice for business travellers in Paris: the Triangle Tower, the capital's future iconic skyscraper currently rising just above the Porte de Versailles exhibition centre. The project has experienced a number of delays,...

Hilton awaits a major MICE hotel in Indianapolis

The Hilton Group is continuing to expand its Signia brand, which specialises in large conference hotels, in the United States. Having already appeared in Orlando and San José, and expected in January in Atlanta, with a hotel directly linked to one of the most important MICE venues in the United States, the Georgia World Congress Center, the brand has unveiled a new project...

Radisson relies on a digital strategy for its MICE distribution

The time is probably not so far off when booking meetings online and in real time will be commonplace. Each of the major hotel groups is exploring solutions aimed at providing a simple, practical way of seamlessly managing relations between establishments and meeting organisers. In...

MICE: Marriott takes neurodivergence into account

With 15 to 20 % of the world's population showing neurological differences - autism, dyslexia, epilepsy, ADHD and other OCD - according to the American National Cancer Institute, Marriott is incorporating neurodivergence into its meetings & events offering. A problem that affects a significant proportion of the working population, highlighted by the National Cancer Institute, is...

Mauritius on the MICE offensive

Mauritius is aiming to boost its appeal on the international MICE scene. And as a picture-postcard setting is not always enough, the local authorities are also playing on the economic string to charm organisers. A new VAT exemption on accommodation costs was introduced in October...

Mercure: Tokyo Haneda and Bangkok on its flight plan...

The Mercure Tokyo Haneda Airport has just opened its doors, becoming the first international chain hotel close to the runways of Haneda airport, the departure point for many domestic flights and increasingly for international routes due to its greater proximity to the centre of the Japanese capital....

Dolce Versailles: the royal road for Wyndham's MICE brand

Dolce by Wyndham, the American group's MICE brand, is to make a comeback in the Paris region. Long present in Chantilly, it disappeared when its hotel was transferred to the Accor group's Mercure brand. But it is preparing to reappear from next March, no longer in the north of the capital, but in...

Bruno Mounier (Azureva): "The desire to go further in the...

How did Azureva gradually move into the MICE segment? Bruno Mounier - We are a subsidiary of La Poste, created over 70 years ago. As a result of this heritage, Azureva now operates 43 sites. From its original aim of enabling postal workers to go on holiday, the association has gradually...

Accor partners with Uniceo in the MICE segment

Accor is nurturing its relationships with decision-makers in the MICE segment. The French group is now a partner of Uniceo (United Networks of International Corporate Event Organizers), presented as the only international not-for-profit association bringing together decision-makers in charge of events representing major companies and associations on an international scale. Within this network of...

Marrakech is back to conquering travellers and major events

The event: 24 hours in Marrakech Nearly forty guests - journalists and, above all, decision-makers from the travel industry - were invited to Marrakech on 9 November at the initiative of the ONMT (Moroccan National Tourist Office) and SETO (Syndicat des Entreprises du Tour Operating). Two months to the day after the earthquake, these "24...

New members at Preferred and Relais&Châteaux, CSR at Leading

Leading Hotels of the World, Preferred Hotels & Resorts or Relais & Châteaux: these major labels do not seem to be limited in their development by the wave of collections launched by hotel groups to attract independent hotels into their fold. The largest of these brands, with more than 650 members in...

Julie Troussicot (AirPlus): "The culmination of our digital transformation".

From your position as an observer, what trends are driving business travel management today? Julie Troussicot - First of all, I can see a significant impact of inflation on travel budgets. As a result, even companies that were not very mature when it came to managing their business travel, such as SMEs and...

Hilton: big ambitions in France

Meeting in Paris, the Hilton Group's management team for Continental Europe is delighted to announce its debut in Monte Carlo, a destination that the American hotelier has long had its eye on. By the end of 2023, the Columbus hotel is set to become part of the Curio Collection brand, which now comprises almost 150 boutique hotels worldwide. Offering...

"We pay a lot of attention to MICE": Dato' Zamruni Khalid, Ambassador...

What are Malaysia's ambitions in the MICE segment, and how is the destination developing its offering? Dato' Zamruni Khalid - We are really encouraging the MICE and business travel market in Malaysia, which is also positioning itself as a bleisure destination. Over the next few months and years, we will be...

Burgundy: Château de Saulon, a charming address for lovers of...

The Château de Saulon in the Côte d'Or has undergone a veritable renaissance since it was taken over in 2017 by Thierry Goux, the dynamic head of the Rinck interior design agency. More than three million euros have since been invested in the renovation and development of this 42-room four-star hotel, which has been fitted out...

Belgrade: a renaissance for the congress centre

Deprived for two years of its key asset for hosting events, Belgrade was ranked 70th in the latest ICCA rankings. Serbia was ranked 70th in the country rankings. But a new dynamic should soon give the destination a boost, and enable it to regain market share in the international...

Saskia Gentil (Accor): "There are lots of new trends...

The Rugby World Cup today, the Olympic Games tomorrow: will these major events have an impact on business travel, given that passenger numbers and fares are higher during these periods? Saskia Gentil - We're in the middle of a bidding period. And during the period of the Olympic Games, we...

The future of meetings as seen by Accor

After analysing business travel trends in its Business of Travel 2023 report, presented this summer, Accor is now devoting a lengthy study to the future of meetings and events. According to Sophie Hulgard, the Group's Managing Director of Sales, citing forecasts from Statista, "the future looks bright...

Congress: Paris rekindles the flame, the recovery gathers pace

The Paris Convention and Visitors Bureau has just unveiled a study packed with information. The Managing Director of Paris je t'aime makes the first observation in her introduction: "2022 marks a return to a situation close to normal for conventions in the Paris Region", Corinne Menegaux sums up. The figures are...

Mazagan Resort: a paradise for events and team building

The spectacular Mazagan Beach & Golf Resort is nestled in a natural setting on the seafront of El Jadida, 90km south of Casablanca. A former Portuguese port dating back to the 16th century - listed as a UNESCO World Heritage Site for its rich history - it was once known as... Mazagan. A veritable...