MICE

Easily transferable to the corporate world, the values of sport are excellent vectors of communication, both internally and externally. Particularly when it comes to high-profile events such as the Olympic Games, the Football World Cup, the Six Nations Tournament, Roland-Garros, the Tour de France, the Vendée Globe or the Ryder Cup...

"Friluftslkiv, the art of connecting with nature, is part of the DNA of all Norwegians," says Christine Blois, Hurtigruten's General Manager for France. This explains why the Norwegian company has always been committed to eco-responsibility. Without being moralistic, the crews have become experts in environmentally-friendly tourism, raising awareness of the...

Companies are organised to receive MICE customers. How is the cruise market doing? Antoine Lacarrière - It's growing steadily, stimulated by the commissioning of new ships every year and the introduction of new itineraries. The offer is diversifying, reaching an increasingly wide target...

Last April saw the opening of the Paris-Saclay Convention Centre. Why did you choose this location? Erwan Jouët - It's the first in Essonne! It's ideally located, at the heart of the Paris Saclay Massy economic hub. It's a fast-growing new district designed by Elizabeth de Portzamparc and Christian de Portzamparc, and the...

What are the major trends in the market? Béatrice Cuif-Mathieu - With changes in consumer behaviour, the market has had to adapt. Formats are becoming shorter and shorter, and participants expect a maximum amount of information as well as an experiential dimension. Quality is taking over from quantity. After ROI, return on investment,...

Coach Omnium, a research and consultancy company specialising in business tourism, lists nearly 200 establishments in France that can host major professional events, including 120 convention centres, 60 exhibition centres and around 20 multimodal establishments. This density of supply makes France one of the world's leading players in the MICE market....

What does the new MICE offer unveiled by Eurostar look like? Guillemette Jacob - We are offering companies the opportunity to privatise an entire car, or even several cars and an entire Eurostar train. This new service will be available in our three service classes: Standard, Standard Premier and Business Premier. For these last two classes,...

Airbnb for Work does not intend to limit itself to individual business trips, which according to its calculations only concern a quarter (25 %) of a company's employees, on average. Targeting business groups, the people in charge of the collaborative platform unveiled "a new strategic direction" on Wednesday, based around new offerings: "Airbnb Experiences...

The new wing of Nausicaà will open in Boulogne-sur-Mer on 19 May, with a museographic trail that takes visitors on an incredible "voyage to the high seas" through a recreation of the ecosystem of Malpelo, a Pacific island 500 km off the coast of Colombia. The highlight of this extension, still designed by Jacques...

The big event in the meetings & events sector is approaching: IMEX 2018 kicks off in Frankfurt on 15 May. For three days, the various players in the market will be meeting as usual at the Messe Frankfurt exhibition centre. Buyers, suppliers and other specialists in the MICE industry will have the opportunity to...

"Look at our territory: a green, mountainous, relatively compact island with a small population of less than 350,000. This could be a weakness. In fact, it's a real asset for tourism. These are the words of Daniel Charavin, Director General of the Corsican Tourist Agency...

Kactus, the online platform for booking corporate events, is launching its new loyalty programme. It will be available to Kactus customers from 28 March. "We wanted to kill two birds with one stone by offering them a programme to thank them, but also to give them ideas for their next team-buildings, seminars and so on.

This will undoubtedly be the major event of 2018 for the Châteauform' group. On 3 April, the Palais des Congrès Paris Saclay will officially open its doors in Massy-Palaiseau. Extremely well served by the RER B and C lines, the venue can accommodate from 9 to 1,500 people with its eight modular meeting rooms,...

"Are you NDC ready?" was the question posed by GBTA France at the opening of its MasterClass event on 6 July. It's a tough question to avoid, because behind these three letters lies perhaps the biggest revolution in the sector since the advent of low-cost airlines. The new NDC standard -...

Bird Office has made a name for itself in the field of streamlining meeting and event budgets by simplifying venue hire and the organisation of business events. Today, the start-up, which has 7,000 corporate users, is going one step further by launching a dedicated service for SMEs and major groups, which has been tested over the last few months with a number of...

Competition is fierce in the international MICE (Meeting, Incentive, Convention, Events) market, with every destination preparing its weapons to win the favour of major congresses and trade fairs, with substantial economic spin-offs for the lucky winners. Aware that the quality and capacity of their event infrastructures are not enough, two French heavyweights -...

The big event is approaching: on 16 May, the 2017 edition of IMEX, the benchmark event for the international MICE (Meeting, Incentive, Convention, Events) market, gets underway. On the programme: three days of conferences, negotiations and meetings between suppliers and buyers, once again at the epicentre of Frankfurt's event industry, the Messe. https://www.youtube.com/watch?v=LT3EF22B12w And for...

"Connected venue", "connected flat": the promise of La Rive, a newcomer to Lyon's events scene, is sure to appeal to more than one professional. Its strategic location, between the Part-Dieu business district and Lyon's hyper-centre, should also contribute to the success of this Haussmann-style flat, based at 3 Cours de la Liberté,...

It's a question that regularly comes to the fore at business travel events: should Travel Managers be responsible for managing meetings and group travel? And beyond the mere theory, are we seeing a practical application on a day-to-day basis in the company? The...

What does the merger between Châteauform' and Eurosites mean to you? Gérald Coutaudier - It's an important step for Châteauform', and one that makes us the leader in the MICE market in France, but also in Europe. Our horizons have broadened, our playing field has expanded. Previously, we were positioned exclusively in the seminar market, which we now cover...